Don’t build chatbots for the sake of adding a cool feature, because doing it wrong can devastate a brand
Georgian Partners is an equity firm that invests in SaaS companies — which means they routinely run into companies trying to build chatbots, messaging and voice activated customer service.
However, it’s a high-risk proposition. Done correctly and it can save a lot of money in manpower. Done poorly, and it can single-handily destroy a brand’s reputation.
Thankfully for us, Georgian Partners broke down 9 principles to help build the best AI-based costumer service centre.
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