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“You haven’t met our legendary uncle & aunty on MRT” — Singaporeans react to Singapore named as the friendliest city in the world for 2024

SINGAPORE: Singaporeans online, along with other netizens, just couldn’t help but have a field day after Singapore was crowned the friendliest city in the world for 2024.

The ‘top 10 list of the friendliest cities’ was put together by Condé Nast Traveller, a high-end travel magazine based in New York and London.

The rankings were based on feedback from its readers, who evaluated cities on various factors, including culture, comfort, hospitality, and overall atmosphere.

Singapore grabbed the top spot with an impressive score of 94.84, getting heaps of praise for its blend of modern vibes, spotless streets, and top-notch safety.

Condé Nast Traveller described the city as “famous for its financial powerhouses, pristine streets, unrivalled security standards, and now, diverse communities offering the crème de la crème of hospitality.”

On top of that, Tripzilla, a well-known travel inspiration platform, pointed out what makes Singapore so friendly: its multicultural harmony, where different cultures coexist in perfect balance, and its status as a global culinary hotspot, with endless food options to please every foodie.

Coming in right behind Singapore, Sydney, Australia, claimed the second spot, followed by Las Vegas, United States, in third.

Other cities that made it to the list include Bangkok, Thailand (4th); Cape Town, South Africa (5th); and Tokyo, Japan (6th). Marrakech, Morocco (7th), Hong Kong (8th), Chicago, United States (9th), and New York, United States (10th) also rounded out the top 10.

“But not wallet-friendly…”

Many online shared their thoughts on the list published by the Facebook page The Rankings, especially regarding Singapore’s number-one ranking.

While some were all for the city’s win, pointing out that it has a lot to offer in terms of safety and cleanliness, others couldn’t help but bring up the city’s infamous cost of living. One Singaporean said, “But not wallet-friendly.”

Another expressed, “Cleanest by far, friendly, yes for sure, but it’s by far the most expensive.”

A few disagreed with the rankings, arguing that other cities deserve the top spot. One netizen stated, “No, not the friendliest. Maybe one of the cleanest and safest countries in the world, but definitely not the friendliest.”

Another joked that whoever made the list clearly hasn’t met the “legendary uncle and aunty on MRT,” poking fun at the famously no-nonsense locals who aren’t always the warmest but are definitely part of the city’s character.

However, others defended Singapore, stating it deserves to be at the top. One netizen shared, Wow, been to SG many times and met a lot of people. I can say they are friendly and also smart and quick.”

Read also: Man, who works two jobs and spends just $700 a month, says he feels left behind by more successful friends

Featured image by The Rankings

Leadership transition complete as SM Lee steps aside and endorses PM Wong as next PAP’s sec-gen

SINGAPORE: Prime Minister Lawrence Wong will be leading the People’s Action Party in the upcoming General Election due by November 2025, as the party’s new secretary-general after Senior Minister Lee Hsien Loong indicated that he will be stepping aside and endorsing PM Wong as the party’s new chief.

SM Lee announced the party’s significant milestone during the PAP Convention on Sunday at the Singapore Expo. During the biennial conference, the party’s cadres elected the PAP’s 38th Central Executive Committee (CEC).

“The process started some time ago. In 2022, the 4G ministers overwhelmingly endorsed comrade Lawrence Wong as their choice to lead them. Shortly after that, I appointed him as the Deputy Prime Minister.

Following the last conference, comrade Lawrence became the deputy secretary-general and also started chairing the party’s exco.

Since then he has assumed more responsibility in running the party and preparing for the next General Election. This year, in May, he took over from me as Prime Minister,” said SM Lee in his final speech as the PAP’s chief.

SM Lee, who has held the party’s secretary-general post since 2004, will continue to serve in the PAP’s CEC in a supporting and advisory role. 

“In the CEC, as in the Cabinet, I will neither be the first responder, neither will I be the final decider,” added SM Lee.

“Instead, I will do my best to support the new secretary-general. To offer him the benefit of my experience, to help him to strengthen the party and mobilise the support from Singaporeans, to collectively tackle our problems and the challenges ahead of us,” he added. 

The former Prime Minister also emphasised that while the leadership transition has been smooth over the past two years, Singaporeans should not take such seamless transitions for granted.

SM Lee also shared that several foreign leaders he met expressed astonishment at how seamless and uneventful Singapore’s leadership transitions have been.

“Singapore has carried out orderly transition for top political leaders three times in a row now. But we cannot take such orderly transitions for granted. 

It is amazing to them because in other countries, all sorts of things can happen and do happen. Often, when a party does badly in a general election and loses its mandate to govern, its leader is forced to resign to take responsibility,” said SM Lee.

People’s Action Party’s newly elected cec

12 members were elected from a secret ballot out of 19 nominees for the PAP’s CEC. The newly elected PAP’s CEC will serve a two-year term from 2024 to 2026.

In no particular order of votes, the newly elected PAP’s CEC members are Prime Minister Lawrence Wong, Senior Minister Lee Hsien Loong, Deputy Prime Minister Heng Swee Keat, K. Shanmugam (Minister for Home Affairs and Law), Desmond Lee (Minister for National Development), Edwin Tong (Minister for Culture, Community and Youth), Chan Chun Sing (Minister for Education), Masagos Zulkifli (Minister for Social and Family Development), Grace Fu (Minister for Sustainability and the Environment), Ong Ye Kung (Minister for Health), Vivian Balakrishnan (Foreign Affairs Minister), and Indranee Rajah (Minister in the Prime Minister’s Office).

Transport Minister Chee Hong Tat and Manpower Minister Tan See Leng co-opted into the CEC as they garnered the 13th and 14th highest votes from the PAP’s cadres.

ChannelNewsAsia reported that the other five nominees on the ballot for the CEC election are Josephine Teo (Minister for Digital Development and Information), Sim Ann (Senior Minister of State for National Development), Janil Puthucheary (Senior Minister of State for Digital Development and Information), Desmond Tan (Senior Minister of State in the PMO), and Alex Yam (Marsiling – Yew Tee GRC member of parliament).

The newly elected PAP CEC will convene in a few weeks to elect key office holders, including the party’s chairman, secretary-general, treasurer and organising secretaries, who will steer the party’s direction and prepare for the next General Election due by November 2025.

In the previous election in 2020, the Workers’ Party made significant gains, retaining Hougang SMC and Aljunied GRC, and additionally winning Sengkang GRC, which the PAP previously held.

The Progress Singapore Party, founded by former PAP MP Dr Tan Cheng Bock, were awarded two Non-Constituency Member of Parliament seats as they were the “best-performing loser” in West Coast GRC.

Singaporean in his 30s says he feels left behind in life because even with “2 jobs, I can barely provide for my parents”

SINGAPORE: A local Reddit user asked if anyone else felt “left behind in life.”

On the r/askSingapore forum on Thursday (Nov 21), he wrote that while people around him going on vacation, having six-figure savings, eating expensive food, buying Rolex watches, buying flats, and other such examples of prosperity in their 30s, they barely have any money to put away at the end of the month despite working two jobs.

He wrote that they can “barely provide” for their parents, neither of whom works, and he himself has to face their “never-ending” household, medical, food, loan, and other bills.

The money the household makes is not enough to qualify for subsidies, but the post author feels that they don’t have enough to survive.

As for their personal expenses, he wrote that they only spend between $550 and $700 a month and live with a laptop and phone that are eight years old.

If one of these gadgets breaks down, replacing it will eat into what little savings they have.

Although he tried to gain more skills, he doesn’t have a lot of time and money to do so and now feels trapped in a cycle where he wants to grow but can’t while he sees everyone else around achieving everything they dream of.

The biggest piece of advice commenters gave him was not to let what he saw on social media dictate his happiness. As one Reddit user wrote, “Repeat after me. Social media is smoke and mirrors.”

One commenter admitted that they’ve posted about dining out but, in real life, have to stick to a very strict budget the rest of the time, which no one else sees.

Another wrote that when they had to take care of their elderly mother last year after she fell ill, the cleaner in their building reminded them of how lucky they are to still have their mum.

“So, sometimes we think our life sucks, but someone else thinks otherwise. Hope you can see the positives in your life right now,” they added.

Others commended the post author for working and trying so hard to have a good life and encouraged them to continue to pursue their dreams. /TISG

Read also: What are the current struggles of a Singaporean adult? Reddit user asks

Featured image by Depositphotos (for illustration purposes only)

EXPOSED: What to do when a colleague hijacks your brilliant idea and takes credit for it

SINGAPORE: It can be frustrating when a colleague takes credit for an idea that was originally yours.

Seeing someone else bask in the glory can feel disheartening, whether it’s a new proposal, a creative solution, or a key insight. So, what should you do if this happens to you?

Keep the tone positive and collaborative

In a writeup published by The Straits Times, Dr David Leong, Managing Director of PeopleWorldwide Consulting, said that addressing the situation with professionalism and a calm demeanour is crucial.

The first step is to have a private conversation with your colleague.

“Approach them directly, giving them the benefit of the doubt,” Dr Leong advises. “This can help clear up any potential misunderstandings, as the situation might simply be the result of miscommunication.”

If your colleague doesn’t acknowledge your contribution, don’t escalate the matter too quickly. Instead, suggest involving a manager or a neutral third party to mediate.

Dr Leong recommends framing the conversation in a way that fosters collaboration rather than creating conflict. For example, you could say:

“I noticed the recent proposal we discussed came up in a meeting. Could we ensure that my contribution to the idea is acknowledged as well?” or “My name wasn’t mentioned in the credit; can you help include it?”

By focusing on the team’s shared goals and maintaining a positive work environment, you’re more likely to resolve the issue without creating unnecessary tension.

Mr Sebastian Foo, Senior Professional at the Institute for Human Resource Professionals, suggests that in many cases, there’s no need to overtly push for recognition of your original authorship.

Instead, he advises actively engaging with your colleague to work together on further developing the idea. “By showing active involvement, your contribution will naturally come to light,” he says.

However, if your colleague’s actions are starting to affect team dynamics, project recognition, or future rewards, it’s important to assert your role—appropriately and promptly.

“Claiming credit for someone else’s idea is unacceptable when done knowingly,” adds Dr Leong.

If the situation is left unchecked, there could be serious consequences for the individual who takes undue credit, including damaged reputations, loss of respect among colleagues, or even formal disciplinary action, depending on company policies.

In the worst-case scenario, repeated incidents could impact career progression or lead to termination.

Protect your contributions

Both Dr Leong and Mr Foo stress the importance of documenting your work. Having evidence of your contributions—whether it’s emails, meeting notes, chat messages, or drafts—can be invaluable if a dispute over credit arises.

“It’s always wise to keep a record of your work so that there’s clear proof of your involvement,” Dr Leong says.

To prevent credit-related disputes from arising in the first place, employers can help by fostering a culture of transparency. This includes encouraging documentation and publicly acknowledging contributions.

“When employees know that their efforts will be recognized, it creates a culture where innovation is encouraged and valued,” Dr Leong explains.

Clear communication is also key. At the beginning of any project, teams should discuss how credit will be assigned. Will it reflect each person’s proportional contribution, or will it be shared equally?

Agreeing on how each individual will be acknowledged before the final delivery helps avoid misunderstandings later.

Striking a balance – protect your work without overprotecting

While it’s important to ensure that your contributions are properly recognized, Mr Foo warns against becoming too protective of your work.

“Being excessively defensive about credit can damage professional relationships and hinder teamwork,” he explains.

Managers tend to value team players who contribute positively to the work environment, while employees who are overly concerned with credit can be seen as egocentric or distrustful.

This behaviour can create stress, job dissatisfaction, and a reluctance among colleagues to collaborate with someone who seems too focused on claiming individual recognition.

“It’s essential to balance self-advocacy with a willingness to share credit,” Mr Foo advises.

Understand your workplace culture

The way credit is handled can vary depending on your workplace culture.

In team-oriented environments that emphasize collaboration, credit disputes are less common than in competitive settings where individual achievements are highly valued.

It’s also important to understand your company’s cultural norms. In some workplaces, employees are encouraged to assert their contributions; in others, it’s more about maintaining team harmony.

Share credit without fixating on it

Ultimately, the best way to avoid credit disputes is through consistent, open acknowledgement of everyone’s contributions.

Whether in meetings, emails, or project updates, give credit where it’s due and encourage others to do the same.

By keeping the focus on collective success rather than individual recognition, you can create a more positive and productive work environment—one where ideas are valued and everyone’s contributions are appreciated.

Featured image by Freepik (for illustration purposes only)

Maid’s employer says, “A grocery store staff shamed their helper by calling her fat multiple times”

SINGAPORE: An employer reached out for advice online after finding out that a staff member at a nearby grocery store verbally shamed her domestic helper.

“My domestic helper has lived with my family for a very long time (> 10 years). She is recognized by many of the staff since she goes there daily,” she wrote on r/askSingapore, a Reddit forum.

“Today, I found out that there is one staff who verbally shamed her and has called her fat multiple times. According to my helper, the staff has even touched her (my helper’s) stomach and asked if she was pregnant!”

The employer found the behaviour “incredibly rude and unprofessional,” stating that the staff had no right to make such comments just because her helper was a regular customer.

She is also concerned because these comments have significantly impacted her helper’s well-being. “My helper has started to go on a diet and has skipped lunch for 3 days straight,” she wrote.

Although she wanted to file a complaint with the store manager, she was unsure who the staff member was, and her helper didn’t want to escalate the situation.

“It makes me so angry that the staff is going just to keep working there without any consequences,” she added.

“Suggest healthier options that don’t require caloric reduction, such as intermittent fasting.”

In the comments section, a few Singaporean Redditors suggested that the employer follow her helper on her next visit to the grocery store to identify the culprit.

One Redditor said, “Follow discreetly… and then escalate to a manager.”

Another speculated that the staff member’s behaviour might have resulted from insecurity, saying: “… it sounds like someone who is insecure and needs to put down others to elevate herself.”

However, one Redditor explained, “There is nothing illegal committed here; you won’t be able to do anything useful other than embarrass the staff and be like a Karen caught on YouTube.

If the helper is overweight, she is probably already set to lose weight; suggest healthier options, such as intermittent fasting, that don’t require caloric reduction.

This way, she can still eat all three healthy meals in a day, but within an 8-10 hour window, with no change in calorie intake.”

In other news, a woman brought a troubling situation to light on social media, alleging that her former domestic helper is being mistreated and exploited by her current employer.

In a detailed post on r/singapore on Wednesday (Aug 7), she described the harsh conditions the helper has faced since moving to her new workplace.

“Her now employer has not given her any daily meals, she is not allowed to use the kitchen, she must pay for her own medical visits and does gardening, all the time being scolded by an educated, articulate estranged woman,” she wrote.

Read more: Woman claims her former domestic helper is being mistreated and exploited by her current employer

Featured image by Depositphotos (for illustration purposes only)

“Parents, did the relationship with your spouse and in-laws change after having kids?” — Woman asks after another parent warns her that it does

SINGAPORE: Singaporean parents shared their experiences after a woman took to an online forum on Monday (Nov 18) to ask them if having kids changed their relationship with their spouse and in-laws.

“Parents, how did your relationship with your spouse and in-laws change after having kids?” the soon-to-be wife and possible future mother asked.

“My colleague shared that his wife and parents used to get along well, but that changed when they had their kid. His wife, originally demure and quiet, became a tiger mum.

His parents had opinions on how they raised their kid, which went against his wife’s opinions, resulting in a lot of tension between his wife and mum,” she explained.

A few responded to the post with their parenting insights. “My relationship with in-laws didn’t change much because they are understanding, and when they overstep, my husband will correct them,” said one.

“Ultimately, it’s how you and your spouse choose to parent, and each of us has to handle our respective parents. We have to be on the same page first. Whatever decision we make, we discuss it together first.”

Another highlighted the importance of couples working as a team. “Remember that the parents are supposed to be working as a TEAM to make parenting decisions,” the comment read.

“This team does not include the grandparents. Some grandparents overstep, but the parents should put up a united front and tell them, ‘My child, my way.’

Of course, this only applies to those who do not rely on grandparents for childcare. So, always send the kid to infant care or hire a helper to reduce reliance on grandparents.

This is how you keep a healthier boundary.”

According to the National Childbirth Trust in the UK, it is important to establish boundaries and enforce your convictions as the parent of your child.

However, it is also a good idea to be mindful of kindness and understanding. Talking about boundaries with in-laws can help keep your child’s needs central to the conversation.

Also, delivery is key, so open and respectful communication will help keep the peace.

Read also: Singaporean says, “It’s not just about the money, but the lifestyle struggles in SG that’s making young couples think twice before having kids”

Featured image by Depositphotos (for illustration purposes only)

70 y/o man says his boss, who scolded him 32 years ago, caused him to suffer decades of depression & insomnia, leading to Parkinson’s disease

CHINA: A 70-year-old man from Henan Province in central China has developed Parkinson’s disease after enduring decades of depression and insomnia, which he attributes to a traumatic experience at work.

According to his doctor, the onset of the neurodegenerative disease was linked to years of emotional stress stemming from a wrongful scolding by his boss more than three decades ago.

The reason for the illness

According to the South China Morning Post (SCMP), the man surnamed Wang sought medical help for his ongoing sleep issues, which had worsened over the years.

He believes that his health troubles began 32 years ago when his boss unjustly blamed him for a mistake he did not make.

“It wasn’t my fault, but I was punished anyway. I’ve been upset about it ever since,” Wang shared.

This incident, he claims, had a profound psychological impact on him, leading to long-term insomnia, deteriorating memory, and frequent dizziness and headaches.

Despite visiting six different hospitals across the country, Wang’s condition showed only limited improvement, with medication offering little relief.

Eventually, he turned to acupuncture therapy at the Henan Provincial Hospital of Traditional Chinese Medicine, where Dr Niu Chaoyang treated him.

After examining Wang’s medical history, Dr Niu concluded that years of chronic insomnia and depression had contributed significantly to the development of Parkinson’s disease.

Parkinson’s disease, a degenerative brain disorder primarily affecting older adults, is characterized by tremors, slowed movement, and balance problems.

The disease results from the loss of dopamine-producing neurons in the brain and is influenced by genetic factors and environmental triggers.

There is currently no cure, but treatment options like medication and surgery can help manage symptoms.

Dr Sun Linjuan, a specialist from the Xiyuan Hospital of the China Academy of Chinese Medical Sciences, emphasized the role of traditional Chinese medicine (TCM) in treating Parkinson’s.

She highlighted the benefits of exercises such as tai chi, which can improve strength and balance in patients with the disease.

Wang was advised to reduce emotional stress, especially before bedtime, and follow a strict acupuncture regimen.

After more than 20 days of treatment, he reported improvements, including the ability to sleep for a few hours each day without medication.

His story has sparked widespread discussion on social media platform Weibo, with many users expressing sympathy and offering advice.

One commenter remarked, “It’s just not worth it. This man punished himself for 32 years over his boss’s mistake.” Another said, “A broad mindset is crucial—holding onto anger can harm your own body.”

A third shared their experience: “My boss always blamed me when things went wrong. I couldn’t take it anymore, so I quit and confronted him. It was incredibly satisfying.”

Reports of workplace stress leading to serious health conditions have become more frequent in China.

Last year, a woman in southern China was diagnosed with multiple sclerosis after suffering blurred vision and leg weakness following a month of intense overtime work.

Featured image by Depositphotos (for illustration purposes only)

Straco Corporation sees drop in revenue and profit for 3QFY2024 and 9M2024

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SINGAPORE: Straco Corporation reported a decline in its financial performance for the third quarter of fiscal year 2024 (3QFY2024).

The company posted a revenue of S$31.4 million for the period ending Sept 30, marking an 11.4% drop compared to the same quarter last year.

According to The Edge Singapore, a filing on Nov 22 revealed that the weaker renminbi impacted the group’s profitability, resulting in an exchange loss of S$1.2 million for 3QFY2024, compared to a gain of S$0.23 million in 3QFY2023.

Operating profit dropped by nearly 25% to S$17.8 million, while profit after tax decreased 27.7% to S$12.5 million year-on-year (YoY).

Profit attributable to shareholders also dropped 28.6% to S$11.7 million for the quarter.

For the first nine months of 2024 (9M2024), Straco’s financials were largely flat. Revenue for the period was slightly lower at S$67.3 million, down 0.3% from the same period last year.

Operating profit fell 4% to S$33.3 million, while profit after tax decreased by 1.7% YoY to S$23.6 million. Profit attributable to shareholders was down by 2.5% YoY, reaching S$22.2 million.

Straco’s businesses in China had mixed results.

According to the company, the cable car operation in Xian improved revenue and profit compared to 2023. However, the Shanghai Ocean Aquarium and the Underwater World Xiamen saw lower revenue and profit.

The company said this was due to reduced spending by Chinese tourists and increased regional competition. Meanwhile, the Singapore Flyer, one of Straco’s key attractions, performed better.

Revenue and profit from the Singapore Flyer increased in 3QFY2024, driven by higher international visitors and continued support from residents.

In its report, Straco did not break down its revenue by region. Net cash from operating activities was S$21.44 million in the third quarter, a 15% drop from the same period last year.

However, Straco’s financial position remains strong, with net cash holdings of S$172.51 million as of Sept 30. /TISG

Read also: Nvidia reports S$47.07B revenue and S$1.09 earnings per share in Q3, beating forecasts

Tony Fernandes: “No one has really done a low-cost hub” — AirAsia plans to create a low-cost version of Dubai-style hub in KL & Bangkok

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MALAYSIA: AirAsia plans to create a low-cost hub in Bangkok and Kuala Lumpur while replicating the success of global transit centres like Dubai and Qatar.

According to Bloomberg, founder Tony Fernandes said the move, which will be the first time in the world, will connect passengers through Bangkok and Kuala Lumpur airports to destinations served by AirAsia and its long-haul arm, AirAsia X.

He added that the airline’s focus is on flights lasting between 1.5 and 6 hours.

Mr Fernandes said, “Bangkok has kind of a hub, Singapore obviously has, but these are premium hubs. No one has really done a low-cost hub.”

AirAsia faced major challenges during the Covid pandemic, including restructuring debt, cutting jobs, and returning planes to lessors.

Its parent company, Capital A Bhd., dropped plans to go public through a blank-check firm, choosing instead to merge with its sister unit AirAsia X and reduce its share capital by $1.4 billion to exit the Malaysian stock exchange’s financial distress list.

At the 22nd Forbes Global CEO Conference in Bangkok, Mr Fernandes said he predicts a full recovery for AirAsia by next year and called 2026 a potential “golden year.”

He added that geopolitical factors have benefited AirAsia, as more travellers are choosing to fly within Asia instead of heading to the US or Europe.

“We had five years of hell. But we’re back, and we’re looking to grow,” he said.

Part of the airline’s recovery plan includes rehiring employees. AirAsia has brought back all 2,600 workers it let go during the pandemic, raising its workforce to 23,000.

In addition to the new hubs, AirAsia plans to expand its presence in secondary cities. Mr Fernandes mentioned flights from Chiang Mai to China as an example.

The airline also recently entered the African market, with AirAsia X launching its first flights to the continent last week.

Mr Fernandes said that despite global supply chain issues and jet shortages affecting airlines, AirAsia currently has enough planes to support its growth.

He also noted that the second-hand market provides sufficient capacity if needed. /TISG

Read also: “The root cause is coming from the supply chain”— Supply chain challenges strain Asia’s airlines

Featured image by Depositphotos

Nearly 40% of APAC marketing chiefs pin their ABM hopes on Singapore

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SINGAPORE: As Account-Based Marketing (ABM) continues to rise in popularity across the Asia Pacific (APAC) region, a new report from xGrowth featured by the Singapore Business Review reveals that nearly four in ten marketing leaders are prioritizing Singapore as a crucial market for their ABM efforts.

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia’s most dynamic business hubs.

What is Account-Based Marketing (ABM)?

An authoritative article published by LinkedIn defined Account-based marketing (ABM) as a strategic approach to business marketing that focuses resources on a selected group of target accounts within a market.

It utilizes tailored campaigns to engage each account, with marketing messages crafted to address unique characteristics and needs.

Australia leads the pack in ABM focus

While Singapore emerges as a key target, the report also reveals that Australia remains the region’s dominant focus for ABM strategies.

A substantial 79% of marketing leaders said they are targeting Australia, likely due to the presence of xGrowth’s headquarters there.

This suggests that Australia’s established business environment and high demand for tailored marketing strategies significantly drive ABM investments.

Following Australia, New Zealand also holds a prominent position, with 36.2% of marketers targeting the country, closely followed by India at 28.2%.

Other notable markets include Malaysia (18.5%) and Japan (17.7%), with each of these countries reflecting varying levels of emphasis on ABM based on local market dynamics.

Rising investment in ABM despite economic challenges

In a sign of growing confidence in ABM’s effectiveness, 42.5% of APAC marketing leaders have stated that they plan to increase their ABM budgets in 2024.

This increase in investment comes despite ongoing global economic uncertainties, reinforcing the belief among marketers that ABM provides a high return on investment (ROI) by offering highly targeted, personalized outreach that resonates with key accounts.

Generative AI: A game changer for marketing efficiency

Another key takeaway from the report is the widespread optimism around generative AI’s role in marketing.

Approximately seven in ten marketers across the region believe that generative AI significantly simplifies their workflows, making them more efficient and effective.

With AI expected to evolve rapidly, 67% of respondents predict its adoption will grow significantly over the next two years.

This adoption is expected to enhance the precision and personalization of ABM efforts, automating aspects of campaign creation and content generation.

Popularity of the “Scale ABM” approach

When it comes to specific ABM strategies, the report highlights the growing preference for the “Scale ABM” approach. This method targets a small, select group of high-value accounts, combining personalization with scalability.

By reaching a few carefully chosen accounts with tailored messages, marketers can strike a balance between effective personalization and the ability to scale their efforts efficiently.

Challenges remain – time, technology, and budgets

Despite the enthusiasm around ABM, the report also points out several obstacles that marketing leaders continue to face. Among the most significant challenges are time-consuming processes, technology limitations, and budget constraints.

These issues can hinder the effective implementation of ABM strategies, especially when trying to personalize outreach at scale.

Marketers continue seeking solutions that streamline these challenges and allow for more efficient, impactful execution of ABM campaigns.

As ABM strategies gain traction across the Asia Pacific, marketing leaders are increasingly confident in leveraging these techniques to drive growth.

Key markets like Singapore, Australia, and India are at the forefront of these efforts.

The rise of generative AI and the scaling of personalized marketing efforts indicate a shift toward more refined, data-driven marketing tactics that are expected to shape the industry’s future in the region.