Entertainment Celebrity Watch out! Being a Kardashians viewer is bad for your character

Watch out! Being a Kardashians viewer is bad for your character




- Advertisement -

Yes, certain kinds of reality TV actually make you a worse person, according to a new study from the London School of Economics. Even if you only watch “Keeping Up with the Kardashians” for one minute, this can have a negative effect on your ability to have compassion for the less fortunate.


The research says that exposure to media that is “materialistic” and that shows glamor, fame, luxury and the accumulation of wealth in a positive light can cause people to develop materialism as well as anti-welfare leanings.

The study involved nearly 500 adults, divided into two groups, and exposed to two types of media. One group was given “neutral images” such as scenes in nature, or public transport, etc., while the other group viewed pictures of wealthy celebrities and advertisements for luxury items.

- Advertisement -

The results showed that minimal exposure to media that is materialistic already impacted people in terms of influencing them toward anti-welfare attitudes.

A survey which was part of the research also found that people who regularly watched materialistic media like Keeping Up With the Kardashians displayed more pronounced anti-welfare and materialistic attitudes than those who were exposed to these shows more rarely.

Dr. Rodolfo Leyva from LSE’s Department of Media and Communications department headed the study. He said, “Humans are inherently materialistic but also very social and communal. The way this is expressed depends on our culture. If there is more emphasis on materialism as a way to be happy, this makes us more inclined to be selfish and anti-social, and therefore unsympathetic to people less fortunate.”

Send in your scoop to news@theindependent.sg 

- Advertisement -

JTC issues stop-work order on contractor that ‘erroneously’ cleared Kranji woodlands

Singapore – The contractor that “erroneously” cleared a forested area at Kranji has announced it has been issued a stop-work order by JTC and is assisting the developer with investigations on the issue. On Feb 16, state-owned industrial property developer JTC responded...

Clementi, Dover, Kranji: Singapore’s grand conservation plan is to plant trees and destroy forests

Yes, we love to plant trees. Since Lee Kuan Yew started the whole ritual, at least 10,000 saplings are planted every year since 1963 as part of the Tree Planting campaign. Impressive indeed. Singapore Clean and Green. At the same time,...

Ex-UOB vice-president charged with mishandling over S$5.4 million

Singapore—Sixty-five-year-old Ling Shek Lun, who used to be a  vice-president at UOB, has been charged with mishandling millions of dollars, reported straitstimes.com (ST) on Friday (Feb 19). Ling, a Singaporean who was charged in district court on Feb 10, faces two charges...

Send in your scoop to news@theindependent.sg