SINGAPORE: An unhappy customer took to social media saying he’ll never return to a particular fast-food chain after being disappointed with the small size of the chicken pieces in his order.

In a post on the popular COMPLAINT SINGAPORE Facebook page, Desmond Loo wrote that it would be the first and last time he would ever eat at KFC, a US-based chain that’s been popular for its fried chicken for several decades.

Punctuating his post with not one but three red-faced angry emojis, he wrote that the fast-food chain had used a “chick instead of chicken” and that the “size of drumstick and thigh is same as chili sachet.”

To prove his point, he posted photos of his order; the sizes of the leg and thigh pieces, both of which looked untouched, were around the same length as the condiment packets.

Shrinkflation

Over the past few years, many in Singapore have noted that food has gotten more expensive.

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This should not be too surprising as prices have gone up due to global inflation in the wake of the COVID-19 pandemic, supply chain issues, and other global events.

However, what has shocked and dismayed some Singaporeans is that as prices have gone up, portion sizes have gotten smaller, a phenomenon known as “shrinkflation.”

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The Independent Singapore has contacted Mr Loo and KFC for further updates or comments.

Commenters on Mr Loo’s post, however, were sympathetic toward him. One said that while the chain had been good in the 1970s and 1890s, its quality appears to have declined.

Another wrote that KFC in Thailand and Malaysia serves better food than KFC in Singapore.

KFC

KFC used to be known as Kentucky Fried Chicken and traces its roots to a restaurant in that state, which began in 1930. Its first restaurant in Singapore, located at Somerset Road, opened its doors in 1977.

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According to its website, the chain currently has 30 stores across the city-state and serves more than 1 million customers every month, making it one of the biggest fast-food chains in Singapore.

As of April this year, the brand is in over 30,000 locations in 150 countries worldwide, making it the second-largest restaurant chain after McDonald’s.  /TISG

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