International Business & Economy Coca-Cola advert 'Change Has Taste' causes controversies online

Coca-Cola advert ‘Change Has Taste’ causes controversies online

Author

Date

Category

- Advertisement -

 

Coca-Cola’s 2017 advert titled as ‘Change has a taste’, portraying a Saudi father-daughter duo, found itself stuck in the web of online controversies. This upbeat ad was released on the 2nd of November, 2017, a few weeks after the Muslim kingdom of Saudi Arabia rejoiced their King’s verdict of overturning the ban on women being allowed to drive.

This one-minute long play starts with a father proudly handing his car keys over to his daughter. She is shown to be having a tough time getting used to driving, which is when her dad produces a bottle of coca-cola. Now, this enlivens her spirits and she kicks off confidently.

- Advertisement -

The very moment this clip hit the internet, one media after the other took up to slam it – something worth for the critics to munch on for a while.

Some people lashed out at the company, finding them too incognitant to have used women’s rights for their commercial gain.

People also found it “as bad as”the #Pepsi ad, starring Kendall Jenner.

- Advertisement -

https://www.youtube.com/watch?v=73P9STckPLw

Well, not everyone seemed gruesome, unlike others, some did feel the ad was indeed brilliant – “Step away from misogyny”a user quoted.

- Advertisement -

On an exculpatory note, Omar Bennis, who is the public affairs director of Coco-cola, Middle East, makes clear that the ad was a part of celebrating women empowerment which would be aired in Saudi and not in the U.S.Follow us on Social Media

Send in your scoops to news@theindependent.sg 

No tags for this post.
- Advertisement -

Pink Dot SG stays connected, spreading love in 2021

Singapore – Pink Dot SG, a platform that aims to spread awareness about the LGBTQ+ community, held its annual event on Saturday (Jun 11), highlighting heartwarming stories of individuals coming out and touching on the issue of Section 377A of the...

Pair who taunted SDA among 4 investigated by police for abusive behaviour

Singapore—In a press release on Friday (June 11), the police announced that four people are being investigated for abusive behaviour against safe distancing ambassadors (SDA). The most unusual of these cases is that of a man and a woman who appear to...

Marsiling resident allowed to cook only 3 times a day due to “pungent smell” hires lawyer

Singapore – After multiple complaints from an upstairs neighbour regarding the “pungent smell of their cooking”, a family residing at Block 26 Marsiling Drive was told to cook only at three fixed times a day. The family has now hired a...
Follow us on Social Media

Send in your scoops to news@theindependent.sg 

No tags for this post.
Theindependent