Big brands are venturing into strange territories, such as the Balenciaga rotten shoes on sale at unbelievable prices. Now is the time for brands like Gucci and Adidas to enter the fray too. And the BBC on its Instagram page made the point, saying that if you are choosing an umbrella, the one thing you might expect it to do is to be capable of keeping you dry…
But the Chinese social media networks are seeing a post about the Gucci-Adidas umbrella going viral with netizens attacking the brands for the ‘sun umbrella’ which costs 11,100 yuan (£1,329). On Weibo, a hashtag with the translation “the collaboration umbrella sold for 11,100 yuan is not waterproof” has received over 140 million views! Woof. That is a whopping amount of views for a simple, but colourful umbrella.
Now, Gucci’s website says the parasol is “not waterproof and is intended for sun protection or decorative use.”
Some people are calling it the ‘leaky’ umbrella, while others are saying, it is “a very big but useless fashion statement”.
Perhaps it isn’t meant for the masses, because loud, busy, or ugly clothing rarely makes the cut for the majority of the people.
This means that the umbrella is most likely intended for decorative purposes, as Gucci claims, but when the general public sees it, they get the wrong impression.
That begs the question, at least for those who will not waste their money on useless items, of who will buy such an expensive, useless umbrella.
Leave it to the rich and insane; there are plenty of them these days, and they could be the target market for this rather attractive umbrella.
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