Ms Naomi Neo is one of Singapore’s most popular social media influencers, but her latest TikTok has resulted in a lot of backlash.

On Friday (Aug 12), she posted a video wherein she and her husband played a prank on their four-year-old son Kyzo, which ended with the young boy terrified and in tears.

https://www.tiktok.com/@naomineo/video/7130557182357130498?is_from_webapp=1&sender_device=pc&web_id=7108688882145134086

 

The couple had apparently joined a recent trend where parents pretend to film a dance video with their kids but then leave the room quickly, locking the door behind them.

A blue ghostly figure created with TikTok’s effects then appears, laughing maniacally, scaring the children out of their wits.

Ms Neo and her husband, whom she refers to as H, followed this trend, leaving their little boy alone in a small room with a ghostly figure.

Kyzo, upon seeing the ghostly figure, quickly turns and runs after his parents, panicking visibly.

When the child is unable to open the door, he panics even more, jumping up and down in fright.

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Although there is no audio aside from the maniacal laughter, Kyzo can be seen screaming in fear.

Ms Neo wrote in the caption that she “Apologised with tears already.”

The video has since gone viral, getting over 22 million views in a day.

Nevertheless, many netizens have called Ms Neo and her husband out for what appears to be the deliberate scaring of their child, which may have lasting effects, some warned.

A lot of commenters mentioned the T-word—“trauma.”

“I feel like this could be traumatizing :(,” wrote one commenter.

“Hey nawww….this is going to bring trauma to the kid why’d you do this?,” asked another.

One commenter wrote, “I can hear his screams.”

“How could u do such a thing?” asked another.

Ms Neo and her husband are not the only ones who have subjected their children to this type of prank, as can be seen from the Instagram post belo

View this post on Instagram

 

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TISG has reached out to Ms Neo for comment.

/TISG

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