Fresh from his stint at the National Research Foundation, management consultant Lien Choong Luen has been appointed as the general manager of Gojek Singapore. Lien will have oversight of Go-Jek’s commercial operations as well as other business endeavors.
“Lien brings a range of professional and life experience to the team. His deep understanding of innovation and entrepreneurship makes him a fantastic choice for Gojek,” said Andre Soelistyo, the president of Go-Jek,
At the National Research Foundation, which is under the Prime Minister’s office, Lien worked with firms in research and development, enhancing innovation. Previous to this, he worked at the McKinsey Centre for Government (South-east Asia) as a strategy consultant for clients in the technology and consumer sectors.
Before he worked at the McKinsey Centre for Government, Lien served for eleven years senior commander and Special Forces officer in the Singapore Armed Forces (SAF). He was assigned with a peacekeeping team in East Timor, and also assisted in reforming healthcare in Sierra Leone after the Ebola outbreak.
An athlete and fitness enthusiast who has not only climbed Mount Everest but also skied to the North Pole is known for his passion for challenges, according to Go-Jek.
For his part, Lien says that the ride-hailing company is committed to the country for the long haul, and has enjoyed “extremely positive” responses from the time it launched in the fourth quarter of 2018.
“When I was a consultant studying innovation, I often cited Go-Jek as an example of a regional success story that had a purpose-driven mission and used its platform to drive socio-economic mobility. Over the years, even as Go-Jek has grown beyond a ride-hailing platform into a Super App providing a multitude of services, we remain focused on making a difference to society,” Lien said in a press statement.
“We have an incredibly dedicated and talented team here and I’m confident that our focus on technology, innovation, and social impact will help improve our support for our driver-partners so that they can continue to meet the needs of riders.”
At present, Go-Jek employs about 150 workers in Singapore for various technology, operational and regional positions. In Vietnam, it provides food delivery as well as ride-hailing services, and in Thailand, it provides courier and motorbike-hailing services.
The company’s data science team has been in Singapore since September 2017.