Asia Malaysia Hong Kong's Boutir sees growth potential in Southeast Asia

Hong Kong’s Boutir sees growth potential in Southeast Asia

The company says it sees immense growth potential in the Southeast Asia region.

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Boutir Limited, a Hong Kong-based company that developed a mobile app which helps merchants easily set up their online store and manage inventory, says it sees immense growth potential in the Southeast Asia region.

Eric Ng, Founder of Boutir, says he expects strong growth in SEA countries to continue through 2020, specifically in the social eCommerce segment.

He says thanks to free trade and integrating of mobile, social and eCommerce tools, along with a proven subscription model developed through a multi-year effort in Hong Kong, Boutir is setting its target at 4x revenue growth for 2019 that would further solidify its foothold.

Eric Ng noted that Boutir started developing the Malaysia market in January 2019 and is committed to enhancing merchant connectivity across the region.

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Ng says the availability of its service in the SEA market and the enhanced connectivity will help the international efforts of Hong Kong merchants.

“Marketing is an integral part of a successful business. To help merchants achieve marketing autonomy and their ultimate success, we are officially entering into a commerce partnership programme with Facebook to develop features for ad placements and optimisation in mobile apps.

“Leveraging on such advantage, we have confidence in setting up this new revenue model for high growth and success,” he said during a workshop in Kuala Lumpur.

During the workshop, Boutir’s local partners shared their insights on how to market and run an online business. The merchants had time to interact and engage in networking with the speakers.

“With no contract constrain, e+Solutions offers a one stop e-commerce logistics services including: storage, inventory management, order pick and packing, status tracking and door-to-door delivery for the merchants.

“The merchants can manage their orders and enjoy complete data transparency through e+Solutions web-based platform and mobile APP anytime, anywhere. By lifting the workloads of the logistics process involved, the merchants can have more time to concentrate on adding value to their products and optimizing the efforts in marketing and sales development”, says Sandra Yip, e-Commerce Project Manager of e+Solutions.

Sym World, which operates as Boutir’s exclusive strategic partner in Malaysia, says there are a total of 25 million active users in Malaysia that spends an average of 3 hours on social media platforms in one day.

“Looking at the numbers, this is a huge potential market to tap into. Businesses need to understand the best practices in social media marketing for the optimal results,” says Anderson Cheah, Group General Manager of Sym World.

Lim Zhong Ker, Digital Marketer of EasyParcel says whether an entrepreneur or social e-commerce seller, “you could get a parcel shipping quote from us in seconds.”

Lim says EasyParcel have integrated with the Boutir platform allowing users to search, compare and book the service for high-volume orders with just a few clicks.

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