SINGAPORE: Free shipping has emerged as the most important factor for Singaporean consumers when shopping online, according to a recent survey conducted by Shopify.
The findings were detailed in Shopify’s Retail Report 2024, highlighting key consumer preferences and expectations in the e-commerce landscape.
The survey revealed that a significant 71% of respondents in Singapore expect free shipping when making online purchases.
This preference underscores the importance of shipping costs in the decision-making process of online shoppers in the city-state.
In addition to free shipping, other vital considerations for Singaporean consumers include the availability of multiple payment methods and the option for free returns.
According to the report, 55% of respondents believe online retailers should offer debit and credit card payment options.
Furthermore, 51% expect online sellers to provide a free return policy, indicating a strong desire for convenience and flexibility in the online shopping experience.
The survey also highlighted expectations within brick-and-mortar stores.
More than half of the shoppers surveyed emphasized the importance of knowledgeable staff and adequate product stock levels, suggesting that traditional retail still holds significant value for consumers who seek in-person shopping experiences.
Additional insights from the survey revealed that 44% of Singaporean consumers want retailers to provide an estimated delivery date for their online orders. This reflects a demand for transparency and reliability in the delivery process.
Moreover, 39% of respondents preferred loyalty rewards programs, and 36% expected retailers to offer personalized shopping experiences.
The comprehensive survey drew insights from 2,056 residents across four Southeast Asian markets, including Singapore.
These findings provide valuable information for retailers looking to enhance their service offerings and meet the evolving expectations of consumers in the region.
As online shopping continues to grow in popularity, understanding and addressing these consumer preferences will be crucial for retailers aiming to succeed in the competitive e-commerce landscape. /TISG