Around 200 fans had the opportunity to get up close with former AC Milan footballer Daniele Massaro at Puma’s flagship store at 313@somerset along Singapore’s main shopping destination at Orchard Road.

The event, held on 11 Nov, is part of the reigning Italian Serie A champions Trophy Tour, a global tour in partnership with Emirates that saw the Italian club take the 2021/22 Scudetto Trophy on the road to meet Rossoneri fans around the world. The tour previously stopped in London and New York City, where the club hosted events for over 2,500 fans and headed for Southeast Asia recently, to Singapore and Indonesia.

Photo: AC Milan via Getty Images

“Taking the Scudetto Trophy to Singapore and Indonesia is fantastic. The way fans in this region celebrated our triumph at the end of last season was truly impressive and something the Club has noticed. Having the opportunity to give back to our fans and thank them for their support makes us all very proud,” said Massaro.

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The Scudetto Trophy also made an appearance at the Italian Embassy here, and the former Italian national football player was welcomed by Mario Vattani, the Italian ambassador to Singapore.

“Delighted to welcome Daniele Massaro and the AC Milan team today in the Embassy of Italy in Singapore. Big crowd and a long line for autographs and pics with the original Scudetto Cup,” posted the ambassador on his official Facebook page.

As part of the Southeast Asia leg of the Scudetto Trophy Tour, AC Milan also hosted a special screening event – in collaboration with Milanisti Indonesia (a local AC Milan fan club) – on Sunday 13 Nov in Jakarta, Indonesia, for the AC Milan vs Fiorentina game. The event will allow the club to provide a platform for Milanisti Indonesia to collect donations for the victims of the Kanjuruhan Stadium disaster.