Condom brand Durex joined the ranks of companies capitalising on the haze issue in Singapore to promote their brand this week, with the launch of a campaign to “liberate” Singapore from the haze “with a huge blow job!”
Calling on members of the public to “blow for a cause,” the cheeky brand asked Singapore residents to literally blow the haze back to where it came from in a concerted effort over the period of an hour on Wednesday (18 Sept).
Durex advertised on social media: “Join us in what could be the biggest ever blowjob performed by a Nation to a Nation.
“On the 18 Sep 2019, do your part and find a spot outdoors that has an unobstructed Southward facing position. At exactly 3:30pm let us unite to huff and puff the haze back to where it came from. It’s also the perfect excuse to take a much needed midweek tea break.”
According to Durex’s Facebook page, 64 people joined the brand in the exercise.
