Lifestyle Health & Fitness Washington DC sues firm for targeting minors

Washington DC sues e-cigarette firm Juul for targeting minors

The company said it had not yet reviewed the complaint but was focused on combating underage use.

Author

Date

Category

- Advertisement -

Washington DC has joined the states of New York and California in suing labs, the United States’ largest electronic cigarette manufacturer, for targeting youngsters with its marketing campaigns.

The industry faces intense scrutiny for an epidemic of lung ailments that has killed more than 40 people and sickened over 2,000 in recent months, as well as skyrocketing use among minors.

Juul had illegally sold to underage customers, used platforms like Facebook and Instagram to advertise to them, and misrepresented the safety of its products, according to a filed by Washington’s district government on Tuesday.

“We’re seeking to stop JUUL from engaging in these illegal practices that have dragged a new generation into nicotine addiction,” the capital’s Attorney General Karl Racine said on Twitter.

- Advertisement -

The company specifically targeted young people through the use of flavorings, a sleek design and an altered chemical composition designed to appeal to first-time smokers, according to the .

The court filing also claimed Juul employed “influencers” — who are paid to promote products to their followers on — to appeal to a younger market.

The company said it had not yet reviewed the complaint but was focused on combating underage use.

Juul had “suspended all broadcast, print, and digital product advertising in the US and are investing in scientific research,” said a statement by company spokesman Ted Kwong.

The firm has previously denied that its products were aimed at minors and has pulled certain flavorings, such as mint and mango, from the market.

More than five million middle and high school students reported using e-cigarettes in the past 30 days, an all-time high, the 2019 National Youth Tobacco Survey reported this month.

US federal regulators this summer opened an investigation into potentially “deceptive marketing” by Juul after the surge in vaping-related deaths.

President Donald Trump said he was considering a ban on flavored products in September but walked back the idea after a vigorous industry lobbying campaign.

© Agence France-Presse

Please follow and like us:
Tweet
Share
- Advertisement -

Parliament receives 61 NMP proposal forms from the general public, groups

The Office of the Clerk of Parliament said yesterday (24 Nov) that Parliament has received 61 Nominated Member of Parliament (NMP) proposal forms. This is higher than the 48, 41 and 36 proposal forms that Parliament received in 2018, 2016 and...

No state acknowledgement for former President Yusof Ishak on his 50th death anniversary

Although 23 November 2020 marked half a century since Singapore's first President Yusof Ishak passed away, there was no state acknowledgement to commemorate the former President's 50th death anniversary. Neither current President Halimah Yacob, Prime Minister Lee Hsien Loong nor any other...

Dr Amy Khor draws flak for conducting ribbon cutting ceremony for temporary bus stop

Senior Minister of State Dr Amy Khor has drawn flak online for conducting a ribbon cutting ceremony as she unveiled a new temporary bus stop in her Hong Kah North SMC ward, yesterday morning (23 Nov). Some netizens also pointed out this...
Please follow and like us:
Tweet
Share
Follow Me
Tweet