Women who promote tiger beer at coffeeshops will no longer be seen in their trademark short skirts, according to the Chinese daily, after the local beer brand made its promoters switch to more comfortable trousers from the typical mini skirts that they used to wear.
The Chinese daily visited coffeeshops in Ang Mo Kio, Toa Payoh and Yishun recently, after receiving tip-offs that Tiger beer promoters have swapped to the more conservative-looking trousers from their usual garb. Reporters noticed that while promoters of other beer brands continue to sport mini skirts, Tiger beer promoters were dressed in a Tiger beer t-shirt and pants.
One Tiger beer promoter that reporters interviewed, 35-year-old Ms Chen, said that she was asked to switch to trousers since last month. Revealing that the new attire makes her feel more secure, she said:
“Because the company wants to enhance the image of the salesman, we are required to wear long pants to work. Women’s trousers are much better than short skirts…it’s easy to work!”
A Tiger Beer spokesman also said in a statement that the switch is meant to give beer promoters a greater sense of “security”: “It’s better for them to wear trousers instead of mini-skirts. They don’t have to worry about accidentally flashing themselves, and it’s easier to do their work.”
Tiger Beer’s uniform switch may have to do with recent reports of beer promoters being harassed and molested by drunken customers. This past June, a Yishun food centre patron was arrested for allegedly molesting a beer promoter.
Last October, a lecherous Caucasian foreigner was fined S$3000 after he lured a beer promoter to his table and squeezed her buttocks.