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Govt-linked national movement makes glaring mistake in outdoor billboard

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National movement ActiveSG appears to have made a glaring mistake in a billboard installed in Singapore – instead of featuring text pertaining to their movement, the people who created the outdoor billboard forgot to remove the dummy text and replace it with the real message.

ActiveSG is a national movement by Sport Singapore (formerly the Singapore Sports Council) – a statutory board under the Ministry of Culture, Community and Youth of the Singapore Government. Founded in 1973, Sport Singapore is the lead agency tasked with developing a holistic sports culture for the nation.

Sport Singapore’s ActiveSG platform is aimed to be an “inclusive national movement for sport” and a “lifestyle destination for Singaporeans” that connects Singaporeans with sports facilities and programmes.

A netizen called Chong shared the following photo, showing the dummy text, to the ‘All Singapore Stuff’ Facebook page. The photo shows that the billboard is presented by ActiveSG and is supposed to be about making healthier diet choices:

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Photo: Chong/All Singapore Stuff FB

The Independent has contacted ActiveSG for comment and will update this story once we receive a response.

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