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Brawl erupts at People’s Park Food Centre after man allegedly hits on married woman

Jewel Stolarchuk
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22
Brawl erupts at People’s Park Food Centre after man allegedly hits on married woman

The police are investigating a brawl that broke out at People’s Park Food Centre over the weekend. The fight, which involved several men, occurred on Sunday (6 May) around 9pm and erupted after a man allegedly hit on a married woman.

The dispute reportedly began when a trio consisting of two men and a woman walked past a larger group of men who were having drinks at a table. One of the men in the bigger group allegedly caught a hold of the woman’s hand and invited her to join him for a drink.

The woman’s husband, one of the men in the trio, confronted the other man only for the men in the larger group to start hitting him, prompting a fully fledged brawl to erupt:

Brawl breaks out at People's Park Food Centre after man allegedly hits on married woman

Brawl breaks out at People's Park Food Centre after man allegedly hits on married woman https://bit.ly/2rqZvTg

Posted by Stomp on Monday, 7 May 2018

 

Both groups were reportedly not acquainted with one another prior to the incident. The trio suffered superficial injuries but were not taken to the hospital. Police investigations are ongoing.

This latest brawl occurred mere days after several men became embroiled in a riot at Bendemeer Food Centre on Labour day evening. The riot, that occurred last Tuesday around 9pm, saw bottles breaking and chairs flying as the men involved pummeled each other viciously while shouting:

https://theindependent.sg.sg/bottles-break-and-chairs-fly-as-men-pummel-each-other-in-bendemeer-food-centre-riot/

Jurong Region Line to lift fortunes of properties at Choa Chu Kang and Boon Lay along with Jurong Lake District

The Independent
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0

The upcoming seventh MRT line, Jurong Region Line, is expected to lift the fortunes of not just the properties in Jurong Lake District, but also the real estate in Boon Lay and Choa Chu Kang. Transport Minister Khaw Boon Wan in announcing details of the Jurong Region Line today said that the new line will serve the Jurong area and the western part of Singapore.

Jurong Region Line will connect residents in Choa Chu Kang, Boon Lay and the Tengah New Town, and will also connect the Nanyang Technological University (NTU), the Jurong Industrial Estate and the new Jurong Innovation District.

Mr Khaw said that it will relieve pressure on the crowded Jurong East Interchange Station by directly connecting the north to the Jurong region via a new Jurong Region Line interchange station at Choa Chu Kang. The Jurong Region Line will be developed to support the Government’s urban decentralisation strategy, and car-lite policy.

In announcing the Jurong Region Line, Mr Khaw recounted the evolution of Jurong and the western part of Singapore:

“Until the 1950s, Jurong was mostly swamps, jungles and small fishing villages. In 1961, Dr Goh Keng Swee mooted the idea of turning Jurong into an industrial park, to catalyse Singapore’s economic development. Today, it is a major economic and residential centre, home to 300,000 residents and workplace for 400,000, and growing.

Jurong’s transport infrastructure has improved in tandem with its evolution. The expressways came first, with the Pan Island Expressway in 1981 and the Ayer Rajah Expressway in 1988.

Trains came around the same time. The EWL was extended to Lakeside in 1988, and Boon Lay in 1990. The same year, a spur line linked up Jurong East and Choa Chu Kang. It was subsequently merged with the rest of the NSL in 1996. The EWL was further extended to Joo Koon in 2009, and to Tuas last year.”

The Minister said that the Jurong Region Line marks a quantum leap in the Government’s improvement of transport infrastructure for Jurong.

The Jurong Region Line will be 24km long with 24 stations, and will run above-ground. It will open in three phases, starting from 2026. The Jurong Region Line will give commuters route choices. For example, the two interchange stations at Choa Chu Kang and Boon Lay will connect the North-South Line (NSL) and East-West Line (EWL), giving commuters alternative travel routes.

“This will help to redistribute and relieve train loading between Choa Chu Kang and Jurong East stations, so that commuters can enjoy more comfortable rides,” Mr Khaw said.

The Jurong Region Line is expected to help develop the Jurong Lake District (JLD) into the largest commercial hub outside the CBD. Beyond the Jurong Lake District, the Jurong Region Line will also support the development of the Jurong Innovation District into a next generation industrial estate. Together with the upcoming Kuala Lumpur-Singapore High Speed Rail, commuters will have convenient connections not just within western Singapore, but also to Malaysia.

Mr Khaw said: “When all these plans come together, Jurong will be a water front business hub nestled in greenery, served by good public transport connections, as well as amenities to support active mobility. This is our vision for Jurong – a vision which I am fully confident that our fourth-generation leadership will be able to discharge and make it a reality.”

And added: “To realise the vision, there will be inconveniences and some heartaches along the way when construction begins. So let me first thank in advance the residents, schools and businesses near the Jurong Region Line construction sites. LTA and the contractors will minimise any inconvenience. In life, no pain is no gain. But for this, we will make sure small pain but big gain.”

It was earlier announced that the high-speed rail (HSR) project connecting Singapore with Kuala Lumpur is expected to deliver higher property prices and rev up commercial and retail activity in the Jurong Lake District area. The Land Transport Authority (LTA) has called for tenders for the design and construction of tunnels and associated facilities for the HSR and construction is expected to start next year.

Developments for the Jurong Lake District are centered around the Jurong East MRT station. With established businesses around the MRT station – like the International business park, IMM (a major shopping mall), along with other new shopping malls, a hospital, educational hubs, high rise offices and residential units – Jurong Lake District is looking very credible as a regional centre.

The Transport Minister’s announcement of the Jurong Region Line now, is expected to boost the prices of properties not just in the Jurong Lake District area, but also in areas where the interchanges are expected to be built – in Boon Lay and Choa Chu Kang.

Besides ramping-up the prices of landed and non-landed private properties in the western region of Singapore, the announcement of the Jurong Region Line may also lift the resale prices of Housing & Development Board (HDB) flats in that area.

According to HDB’s recent announcement, the median resale prices of flats in the Jurong and Choa Chu Kang areas commanded some of the lowest prices.

All this may change with the Jurong Region Line, especially for Choa Chu Kang which is earmarked to be one of the interchanges for the new western line – especially for flats which have more than 60 years in its lease.

HDB resale flat prices fell by 0.8 per cent, from 132.6 in 4th Quarter 2017 to 131.6 in 1st Quarter 2018, but if past property booms are indicative, HDB resale prices will rebound soon as it is unlikely that the Government will allow the HDB resale prices to drop for a continued period without intervening to correct it.

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If you are home-hunting, our Panel of Property agents and the mortgage consultants at icompareloan.com can help you with affordability assessment and a promotional home loan. Just email our chief mortgage consultant, Paul Ho, with your name, email and phone number at [email protected].

Yishun: Man found guilty of trying to use a stun gun on police officer

Obbana Rajah
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6
Yishun: Man found guilty of trying to use a stun gun on police officer

Obbana Rajah

Earlier today, 24 year old Sivakandesh was found guilty of attempting to cause hurt to a public servant.

On the 10th of January last year, Sivakandesh was arrested at at an open car park in front of Block 624, Yishun Ring Road, at about 12.05pm.

After the police were alerted by a tip-off, they found Sivakandesh behaving suspiciously in a parked car. They later came to learn that he was trying to steal a pair of sunglasses worth $150 and a green purse containing $87.30.

After lying to police officers that he owned the car, Sivakandesh showed them an expired passport belonging to someone else, and a name card of the rightful car owner.

When officers tried to arrest him, Sivakandesh resisted and attempted to use a stun gun on Lim Kok Hwee, a 42 year old police officer.

Deputy Public Prosecutor Jason Nim pushed for a sentence of five years of corrective training in addition to 209 days of imprisonment, emphasising the “striking need for deterrence”.

Netizens feel similarly, stating that the consequences on those trying to harm police officers should be harsher.

Under the Arms and Explosive Act, anyone found guilty of unlawful possession of arms without a licence can be fined up to $5,000, jailed up to five years or be sentenced to at least six strokes of the cane.

For voluntarily causing hurt to a public servant performing his duty, Sivakandesh could be given up to seven years’ jail, a fine, caning, or a combination of the three.

For committing theft, Sivakandesh could be jailed for up to three years, fined, or both.

[email protected]

95-year-old wheelchair-bound woman is left at HDB void deck for 6 hours during family dispute over who she should live with

Jewel Stolarchuk
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7
95-year-old wheelchair-bound woman is left at HDB void deck for 6 hours during family dispute over who she should live with

A 95-year-old wheelchair-bound woman was left waiting at a HDB void deck at Hougang Ave 8 for six hours during a family dispute about who she should be living with. The elderly woman was accompanied by a domestic helper.

One of the elderly woman’s daughters, 52-year-old Mdm Shen, told the Chinese daily that her mother became confined to a wheelchair more than a year ago, after suffering a hip injury caused by a fall. This also caused her mother to spend large amounts of time in bed. Mdm Shen revealed:

 

“My mother has been living with my eldest sister for about 20 years. My niece helps to care for her too.
“However in the past two or three years, my mother has been bad-tempered. She often scolds and hits my niece. On April 16 at around 8pm, my mother not only scolded the maid, but also kicked (her). It’s worrying.”
“My mother said she wanted to stay at my older brother’s house. Therefore, we arranged for her to go over that night. My brother and his wife also said they would take care of her properly.
“However, two days later, they unexpectedly sent my mother back to my eldest sister’s place.”

Since her mother was still “throwing a tantrum” and since Mdm Shen discovered her mother’s desire to move out from her older sister’s place, Mdm Shen and her niece decided to return her mother back to her brother’s house:

“At 11am that day, we were driving to my brother’s home. My mother and the maid sat at the void deck and were waiting to go upstairs.
“I realised that my sister-in-law was returning from buying food and was trying to avoid us from a distance. Afterwards, when my niece discovered her, she left my mother in my sister-in-law’s care and left.”

Mdm Shen revealed that she received a call from her brother later, requesting her to come and fetch their mother. It was only then that Mdm Shen realised her mother had been sitting at the void deck the whole time:

“The two of them had been waiting downstairs for six hours just like that. It made us feel really angry. My brother and his wife had actually not allowed my mother into their home!”

Mdm Shen’s sister-in-law, however, told the Chinese daily a different story. Refuting the allegations, 62-year-old Mdm Zhang said that it was Mdm Shen who left the elderly woman at their block, even though her mother-in-law did not want to move from her eldest daughter’s home:

“My mother-in-law did not even want to move out. It was said that she would only be temporarily staying with us for a few days.
“It was Mdm Shen who left her mother downstairs without a care. She did not hand her mother over to us and simply left on her own with her niece.”

Khaw Boon Wan claims building upcoming Canberra MRT station is “like open heart surgery”

Jewel Stolarchuk
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45
Khaw Boon Wan claims building upcoming Canberra MRT station is “like open heart surgery”

Transport Minister Khaw Boon Wan claimed this morning that building the upcoming MRT station “is something like open heart surgery.” Speaking to reporters during a visit to the station’s worksite this morning, Khaw said that the station – which is situated between Sembawang and Yishun stations on the North-South line – is on track to be completed by December next year.

Canberra station will give greater convenience to commuters living in surrounding estates like Sembawang Springs and new developments that are sprouting in Canberra, such as new HDB clusters and executive condominiums like Parc Life and SkyPark Residences.

The Land Transport Authority (LTA) expects another 17,000 households to benefit from the new station, which is already 55 per cent complete, given that it will be within a 10-minute walk away from their homes.

The Canberra MRT station project is a unique one since the station is being built on an existing line. The only MRT station that was added to an existing line in this manner was Dover station on the East-West Line. Because of this, LTA had to ensure that the safety of the North-South Line’s existing structures is not compromised and that disruptions to train services are minimised.

Remembering his own open heart surgery, Khaw compared the challenges of building the new station to the beating heart method in heart surgeries. He said:

“As you can imagine, such projects are not easy to do. Ages ago I had an open heart surgery and surgeon asked me there are two ways to do. One is a very traditional open-heart method … there’s another way which is you let the heart continue to beat and then you do the sewing while the heart is beating.

“And this (Canberra station) is something like open heart surgery. This is called the beating heart method. It can be done, but of course it’s very challenging.”

Khaw underwent heart bypass surgery in May 2010. His surgery was notable and made headlines when it was reported in October that year that the Minister paid only $8 in cash for the procedure, since his Medisave savings, Medishield and private Medishield-integrated Shield insurance covered most of the bill.

At the visit to the Canberra MRT station worksite this morning, Khaw also spoke about the upcoming Jurong Region Line – a new 24-km line consisting of 24 stations that will be open in three phases from 2026 onwards.

Noting that the new above-ground line will improve the resilience of the entire MRT network, Khaw said that line will help relieve and redistribute heavy train loading between Choa Chu Kang and Jurong East stations with two interchange stations within the new line being Choa Chu Kang and Boon Lay stations. LTA is also studying the possibility of extending the Jurong Region Line so that it can connect to the Circle Line.

The Jurong region, which was mostly swamps, jungles and fishing villages until the 1950s is now a blossoming economic and residential hub with about 300,000 residents and 400,000 workers. The new Jurong Region Line “marks a quantum leap” in the area, according to Khaw, who noted that the line will support the development of the Jurong Lake District into the largest commercial hub outside the Central Business District, besides helping develop the Jurong Innovation District.

Along with the upcoming Kuala Lumpur-Singapore High Speed Rail, the new MRT line will help achieve the Government’s vision for Jurong, according to Khaw. He said: “When all these plans come together, Jurong will be a water front business hub nestled in greenery, served by good public transport connections, as well as amenities to support active mobility.”

A hangover pill? Tests on drunk mice show promise

The Independent
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0
Keep the buzz. Lose the hangover. By bogdanhoda/Shutterstock.com

“Civilization begins with distillation,” said William Faulkner, a writer and drinker. Although our thirst for alcohol dates back to the Stone Age, nobody has figured out a good way to deal with the ensuing hangover after getting drunk.

As a chemical engineering professor and wine enthusiast, I felt I needed to find a solution. As frivolous as this project may sound, it has serious implications. Between 8 and 10 percent of emergency room visits in America are due to acute alcohol poisoning. Alcohol is the leading risk factor for premature deaths and disability among people aged 15-49 and its abuse leads to serious health problems, including cardiovascular and liver cancer. Despite these sobering facts, current treatments for alcohol overdose largely rely on the body’s own enzymes to break down this drug.

I decided to design an antidote that could help people enjoy wine or cocktails or beer without a hangover, and at the same time create a lifesaving therapy to treat intoxication and overdose victims in the ER. I chose to create capsules filled with natural enzymes usually found in liver cells to help the body process the alcohol faster.

Together with professor Cheng Ji, an expert in liver diseases from Keck School of Medicine at the University of Southern California, and my graduate student Duo Xu, we developed an antidote and tested it in mice.

Inspired by the body’s approach for breaking down alcohol, we chose three natural enzymes that convert alcohol into harmless molecules that are then excreted. That might sound simple, because these enzymes were not new, but the tricky part was to figure out a safe, effective way to deliver them to the liver.

To protect the enzymes, we wrapped each of them in a shell, using a material the U.S. Food and Drug Administration had already approved for pills. We then injected these nanocapsules into the veins of drunk mice where they hurtled through the circulatory system, eventually arriving in the liver where they entered the cells and served as mini–reactors to digest alcohol.

We showed that in inebriated mice (which fall asleep much faster than drunk humans), the treatment decreased the blood alcohol level by 45 percent in just four hours compared to mice that didn’t receive any. Meanwhile, the blood concentration of acetaldehyde – a highly toxic compound that is carcinogenic, causes headaches and vomiting, makes people blush after drinking, and is produced during the normal alcohol metabolism – remained extremely low. The animals given the drug woke from their alcohol-induced slumber faster than their untreated counterparts – something all college students would appreciate.

The ability to efficiently break down alcohol quickly should help patients wake up earlier and prevent alcohol poisoning. It should also protect their liver from alcohol–associated stress and damage.

We are currently completing tests to ensure that our nanocapsules are safe and don’t trigger unexpected or dangerous side effects. If our treatments prove effective in animals, we could begin human clinical trials in as early as one year.

This sort of antidote won’t stop people from going too far when consuming alcohol, but it could help them recover quicker. In the meantime, we plan on drinking responsibly, and hope that you do too.

The Conversation

Yunfeng Lu receives funding from National Institutes of Health.


Source: Science-Technology

Proper parking spaces for bicycles now mandatory, no longer chain them to fences or lampposts

Obbana Rajah
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11
Proper parking spaces for bicycles now mandatory, no longer chain them to fences or lampposts

Obbana Rajah

Keeping in line with the Land Transport Authority’s (LTA) and the Urban Redevelopment Authority’s (URA) vision for a “car-lite” Singapore, all new property developments are required to provide bicycle parking.

This also applies to buildings undergoing redevelopment or reconstruction as well.

According to LTA’s provisional guidelines, for residential developments, depending on the type, there needs to be one bicycle parking space for every four to six dwelling units.

Additionally, according to URA, the introduction of these parking spaces will “facilitate more people to take up cycling as a commuting mode and to minimise indiscriminate parking in public places”.

However netizens seem sceptical as to how the new URA and LTA regulations – with regards to both shared bikes and personal bicycles – will be enforced.

The new bicycle parking provision standard also applies to commercial establishments such as cinemas, shops, offices, nightclubs and hotels.

The requirements of the bicycle parking spaces vary depending on the development’s gross floor area (GFA). In addition bicycle parking spaces provided under the new LTA provision standard will be exempted from GFA computation.

[email protected]

Amos Yee’s YouTube channel taken down for pro-pedophilia content, Yee enjoying the media attention

Obbana Rajah
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14
Amos Yee’s YouTube channel taken down for pro-pedophilia content, Yee enjoying the media attention

Obbana Rajah

Singaporean blogger Amos Yee’s YouTube channel has been terminated after he violated YouTube’s community guidelines with pro-pedophilia content.

Amos Yee’s YouTube channel ran for about three years, and had amassed more than 40,000 subscribers.

In a Facebook post on Sunday, Yee wrote, “My Youtube Channel and all the videos there have been completely taken down because of my views defending pedophilia. Well”.

While Amos Yee may have been granted asylum in the United States despite the racist and offensive content he posted online in Singapore, the nineteen year old does have a penchant for getting himself in trouble.

In April this year, American news platform CNN published an article about the disconnect between video content and advertisement when it comes to YouTube’s advertisement placements.

They said, “The Genius of Play — a campaign by the Toy Association promoting play in child development — has also pulled its ads from YouTube after CNN found that ads for the campaign were placed on Amos Yee’s channel, which he has used to promote pedophilia”.

Yee has been pushing for the decriminalisation of pedophilia, and following this, YouTube completely removed Yee’s channel’s ability to monetise.

In another Facebook post on Sunday, Yee continued, “My Youtube channel has been taken down, thank gosh I have this Facebook page with roughly the same number of followers. The only problem is most of my audience here are Singaporeans, the most irrelevant group of people in the world F***!”

Thus far, Amos Yee seems to be enjoying all the attention he has received from the media pertaining to his YouTube channel being taken down. In a Facebook video, he brought up the article posted on news website Today and used the opportunity to criticise the local government.

Same old, same old.

[email protected]

Ohio voters make conservative choices in governor’s primary – picking DeWine, Cordray

The Independent
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0
It’s DeWine versus Cordray in the Ohio governor’s race. AP Photo/John Minchillo

Ohio politics is shifting to the right.

As a political scientist at Ohio State University, that’s my takeaway from seeing Mike DeWine and Richard Cordray win overwhelming victories to secure their parties’ nominations in the primary for governor on May 8.

It could be the sign of things to come in Ohio.

Red

Republican candidates spent most of the primary rejecting their party’s incumbent. Term-limited John Kasich is popular statewide, but his approval among Republicans is a fairly tepid 55 percent.

Kasich’s attempts to make the national Republican Party more moderate during a lackluster presidential run in 2016 may have endeared him to independent voters, but it’s clearly cost him support on the right in his home state. Republican candidates Attorney General DeWine and Lt. Gov. Mary Taylor spent most of the race fighting over who could be the most conservative. At one point, a DeWine allied SuperPAC targeted Taylor with a mailer suggesting Ohio “can’t afford a third Kasich term” – a stunning attack on a leader of his own party. Both candidates promised to rescind Kasich’s acceptance of the Medicaid expansion.

In spite of her attempts at repudiating him, Taylor’s association with Kasich, who endorsed her, led Republican primary voters to DeWine, who was perceived as a purer conservative. DeWine cruised to victory with a 19-point margin.

Blue

By selecting Richard Cordray, the former Ohio attorney general and former director of the embattled Consumer Financial Protection Bureau, Democratic voters made a moderate choice. Cordray is a mainstream Democrat who has pushed moderately progressive proposals while emphasizing his ties to former President Barack Obama and the need to fight the state’s opioid crisis.

Cordray will likely have more appeal to moderate voters than second-place finisher Dennis Kucinich, whose more radical platform rested on creating a statewide single-payer healthcare system. Though the former mayor of Cleveland has been a player in Ohio politics for decades, Kucinich may simply be too liberal for a statewide election in 2018 Ohio. Cordray won over 60 percent of the vote.

Both parties made choices that may reflect the future of Ohio politics. While it has long been considered a swing state, Ohio’s demographics have been trending rightward. President Trump won the state by nine points in 2016. Democrats may hope that result is an aberration, but Ohio’s primary results suggest the state could see more centrist Democrats running against hard-line conservative Republicans.

The Conversation

Nathaniel Swigger does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.


Source: US-Politics

The 10 commandments of rockstar online branding

The Independent
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0

Be creative, and use the available tools to your advantage

 

Being the hangout zone of over 2 billion people in the world, the internet is hard to ignore especially if you are a marketer. How do you win the hearts of netizens and random online freaks around the globe and meet your marketing objectives?

Here are the 10 commandments of online marketing to set you in the right direction:

1. Thou shalt know thyself

Seriously, for any campaign to be effective, you need to first know what you are selling and what your brand represents. Understanding the brand identity sets the tone for all your marketing communications both online and offline. Familiarity with who you are and what you want will help come up with campaigns, content, and ideas to market yourself on digital platforms including website, social media and mobile apps.

2. Thou shalt know thy audience

Just like you begin writing by keeping your readers in mind, you formulate your digital marketing strategy by keeping your target audience in mind. Understanding the buyer persona of your audience can get you valuable insights on their online behavior like the time they spend online, the websites they are most active on, their interests etc. This can help you tailor your campaign to attract them.

3. Thou shalt not make thy website crappy

A crappy website that is cluttered and confusing, and ridden with errors will make your leads go away even before their browser uploads your entire web page. Your website is the first impression your visitors get. Make it as attractive, sleek and user-friendly as possible starting with catchy, warm well-written web content with some non-pirated, original, attractive images. People love simple and non-complicated things. Make it easy for users to search, navigate and make purchases on your website. Make sure that your website is SEO friendly — optimizing it for your intended keywords. Ensure that all errors and broken links have been fixed.

4. Thou shalt not ignore smartphones and tablets

A huge percentage of internet users access the online world through their handheld devices. Most people including myself search for stuff on their smartphones. Make sure that your website is optimized for mobile and handheld devices. Ensure that it is easy to read and navigate on smaller screens.

5. Thou shalt seek the power of search marketing

Over 80% of online consumers rely on search engines to find information about products and services. Keywords are the basis for boosting your search marketing. With Google Adwords, you can identify and bid for keywords in the campaigns you select for marketing your products or services. Dig up a little bit and apply basic SEO techniques. The next step is to optimize your content to include those keywords.

6. Thou shalt not steal content or create shitty content

Engaging and useful content is the key to success of your search marketing efforts. And no, you can’t steal. There is a difference between sharing and stealing. The key is to create content that is useful, interesting and relevant regularly. Having a blog that is updated regularly with useful content can help you get ahead of your competitors. Sharing good content is caring. Sharing spam will make people hate your guts. A concoction of poorly written copy that is too lengthy or painfully boring and messy will have a reverse effect. Research, scout for information and use the creative wizard inside you to churn out good quality, adorable content that will get you likes and leads. The key is to be interesting and not annoying.

Also read: 5 personal branding mistakes startup founders should avoid

7. Thou shalt respect social media

A wise man once said, “What happens on social media stays on Google forever.” Social media is a great medium for creating a favorable impression for your brand and also for building rapport with online users. The strategy should be to be interesting, friendly and responsive.

Always be respectful, polite and careful with your interactions. Listen to their feedback, suggestions, and complaints. If someone is asking a question on social media, guide them. If someone praises your brand on social media, thank them. If someone is complaining about your service, listen and acknowledge.

If you are nice to them, they will be nice to you too. The key is to actively listen and communicate on social media. This will also encourage more people to engage with your brand and share feedback. There is nothing more effective in marketing that a satisfied customer and none worse than a bitter one.

8. Thou shalt set up conversion funnels

To understand the behaviors that lead to a successful conversion, it is imperative to set up a well-optimized conversion funnel to track the journey of your visitors from potential leads to end users or customers. Understanding your micro and macro conversions will help you in formulating better strategies.

9. Thou shalt monitor thy results

The key to successful campaign lies in continued efforts to improve your online presence. Monitoring your web traffic with Google analytics and tracking the progress of your online campaigns on a regular basis will help you in getting useful insights. Don’t drown your marketing budget blindly into unsuccessful marketing techniques. Use data and analysis to guide you in the right direction. Which channel is working the best? What is the best time to start campaigns on respective channels? You can use your findings to create better content, distribute it effectively and plug-in any loopholes that prevent conversion.

10. Thou shalt quit fooling around, and start planning, learning, and adapting

“Learn and grow” should be your motto. The online world is very dynamic and it is important to stay updated, learn new skills and adapt to the changing environment. Research often, experiment with strategies based on observation, see what works the best for you.

With these commandments, combined with thy creative ideas, awesome content and knowledge, ye shall be on the path of making thy brand an online rock star.

—-

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Featured Image Copyright: kartos / 123RF Stock Photo

The post The 10 commandments of rockstar online branding appeared first on e27.

Source: e27

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