In an era of rapid change, work-life balance has surged to the forefront of employees’ priorities, overtaking salary as the most essential factor in their current or future jobs. According to Randstad’s 2025 international survey, featured by The Guardian, work-life balance is now the top motivator for job satisfaction. This marks a significant shift in what employees seek from their professional lives and signals the ongoing transformation of the workplace, a change accelerated by the coronavirus pandemic. The survey gathered insights from 26,000 workers across 35 countries.
The shift in workforce expectations
For the first time in 22 years, work-life balance has surpassed salary as the key driver for employees, with 83% of workers citing it as a top priority. This finding, part of Randstad’s annual review of the global labour market, highlights a significant shift in what workers demand from employers. The importance of pay, while still notable, came in second at 82%, with job security matching work-life balance as a primary concern. This shift reflects a broader change in the relationship between employees and employers, where personal well-being and job satisfaction are no longer secondary to financial compensation.
The pandemic has been a key catalyst for this transformation. The widespread shift to hybrid working arrangements has allowed workers to seek more flexibility in when and where they perform their roles, setting new expectations for the future of work. As flexibility becomes more ingrained in workplace cultures, employees increasingly value jobs that fit their lifestyles and personal values over traditional markers of success, like pay and status.
Generational differences in workplace preferences
The survey revealed striking generational divides in prioritising work-life balance and pay. Gen Z, born between 1997 and 2012, emerged as the strongest advocates for work-life balance, with 74% ranking it above pay. In contrast, older generations, particularly Baby Boomers (aged 61-70), placed slightly more emphasis on compensation, with 87% ranking pay as a high priority compared to 85% for work-life balance. This generational difference underscores how priorities evolve over a career. Younger workers are more likely to seek jobs that align with their values and offer flexibility, while older workers may focus more on financial security as they approach retirement.
The rise of flexibility and workplace loyalty
Flexibility has become a cornerstone of modern work environments, with an increasing number of employees reporting that their jobs now offer greater flexibility in both working hours and location. In the 2024 Randstad survey, 65% of workers reported having flexible working hours, up from 57% the previous year, and 60% cited flexible location options, a rise of nearly 18%. Additionally, almost two-thirds of employees (64%) indicated they could adjust the intensity of their work, further illustrating the shift toward personalized work arrangements.
Despite these advancements in workplace flexibility, employees continue to value the sense of community at work. Most (83%) of workers expressed a desire to feel part of a cohesive workplace, and 55% indicated they would be willing to leave their jobs if they didn’t feel a sense of belonging. This growing expectation for workplace culture is a powerful reminder that employees today want more than just a paycheck—they seek environments that support their professional and personal needs.
As employers adapt to these changing expectations, offering flexibility and fostering a sense of community will be crucial in retaining talent. Workers are no longer willing to settle for jobs that don’t align with their evolving needs, and businesses will need to prioritise employee well-being to stay competitive in a rapidly changing labour market.
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