Singapore’s very own Winnie Tan, Founder and CEO of travel start-up Tripzilla, is making waves in Southeast Asia’s burgeoning travel market. Recognizing the shifting dynamics of the region, where millions are now able to afford luxuries that were once out of reach, she hones in on a strategy aimed at the growing middle class.
With its unique approach, Tripzilla is setting new standards in the travel industry. Using compelling content as a driving force, the platform seamlessly connects travelers with exclusive deals. An article about top tourist attractions in San Francisco, for instance, also provides Winnie Tanes links to flight options, enhancing user convenience and boosting engagement.
 Winnie Tan shares her insights on the strategic focus of her venture in the latest episode of The Growth Game. She highlights Southeast Asia’s potential as a fertile ground for start-ups and discusses the importance of implementing a mobile-first strategy in the digital era.
For  Winnie Tan, it’s not just about capitalizing on newfound affordability amongst the populace. The burgeoning middle class in Southeast Asia comes with heightened expectations – a facet that presents both a challenge and an opportunity for businesses.
Tripzilla’s success story under Winnie Tan‘s leadership is a testament to the business opportunities lying untapped in Southeast Asia. By focusing on the mobile-savvy middle class, Tan is not only catering to this demographic’s travel aspirations but is also propelling her start-up to the forefront of the region’s digital travel market.
Her experience and vision shed light on the immense potential of Southeast Asia’s burgeoning middle class, offering a blueprint for other entrepreneurs seeking to make their mark in the region.
The post Tripzilla Founder Winnie Tan explains the opportunity of a mobile-first middle-class appeared first on e27.
Source: E27
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