// Adds dimensions UUID, Author and Topic into GA4
Sunday, September 6, 2026
29.1 C
Singapore
type here...
BTS has hit another record again Picture: Instagram
Celebrity
1 min.Read

BTS are the new global ambassadors for Louis Vuitton

Lydia Koh
By Lydia Koh

Seoul — Top Korean boyband BTS have become global ambassadors for luxury brand Louis Vuitton. On April 23, Louis Vuitton announced the exciting news saying, “Louis Vuitton looks forward to a new journey with BTS, who is recognised worldwide with various Billboard and Guinness World Records.”

As reported on Soompi, Virgil Abloh, artistic director of Louis Vuitton’s menswear collection, commented, “We welcome BTS who has joined Louis Vuitton as ambassadors. We really look forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.”

BTS added, “Becoming global ambassadors of Louis Vuitton is a meaningful moment for BTS, and we look forward to our projects with Virgil Abloh.”

BTS, also known as Bangtan Sonyeondan (Bangtan Boys), consists of seven members: RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Their ages range from 23 to 28.

The boyband debuted under Big Hit Entertainment in Seoul in 2013. Each BTS member co-writes and co-produces the music. Their music includes a wide range of genres.

BTS released their debut single album 2 Cool 4 Skool in 2013 followed by the US Billboard 200 entries The Most Beautiful Moment in Life, Part 2 (2015), The Most Beautiful Moment In Life: Young Forever (2016) and Wings (2016). Wings was the first BTS album to sell one million copies in South Korea.

In 2017, BTS gained popularity internationally, breaking records, and was the first Korean group to receive a certification from the Recording Industry Association of America (RIAA) with their single Mic Drop.

BTS was the first Korean act to top the US Billboard 200 with their studio album Love Yourself: Tear (2018). They have since topped the US charts with their albums Love Yourself: Answer (2018) and Map of the Soul: Persona (2019), making BTS the first group since The Beatles to earn three number one albums in less than a year./TISG

Google News Follow Google News WhatsApp Join us on WhatsApp Telegram Follow us on Telegram

Hot this week

Singapore News

Chinese national man, 47, gets S$560K fine in Singapore for evading over S$60K in customs duty on more than 28K bottles of duty-unpaid beer

The 47-year-old man faces 164 days in jail after failing to pay the penalty for false declarations of bringing thousands of beer bottles into Singapore
Singapore News

Air quality in Singapore reaches unhealthy range in central region due to transboundary haze from Indonesia fires

Dry weather and smoke from fires in Sumatra and Kalimantan pushed haze levels higher, prompting daily advisories from Singapore’s environment agency

Popular Categories

Singapore NewsFeatured NewsSG EconomySingapore PoliticsLifestyleCelebrityIn the Hood
document.addEventListener("DOMContentLoaded", () => { const trigger = document.getElementById("ads-trigger"); if ('IntersectionObserver' in window && trigger) { const observer = new IntersectionObserver((entries, observer) => { entries.forEach(entry => { if (entry.isIntersecting) { lazyLoader(); // You should define lazyLoader() elsewhere or inline here observer.unobserve(entry.target); // Run once } }); }, { rootMargin: '800px', threshold: 0.1 }); observer.observe(trigger); } else { // Fallback setTimeout(lazyLoader, 3000); } });

The Independent SG

Also Visit

Social Media

© The Independent Singapore

// //
Enable Notifications OK No thanks