The Singapore Democratic Party (SDP) has drawn mixed reactions for using a child to promote their new website. This week, the opposition party launched its revamped website and released a video clip on social media featuring a little girl promoting the website.
Promoting the new features of the website in the video, the child reveals that the SDP has been “hard at work developing alternative policies and doing physical outreach” but considers its online presence equally important.
Encouraging netizens to visit the website and share it with their friends and families, the girl ends her message by repeating the SDP’s election slogan: “SDP Now”.
Netizens responding to the video online appear to be divided on whether the political party should have used a young child to put forth a party-related message. Some felt that the video was in poor form:
Others praised the party and said that haters will show hate and that the negative reactions could be borne out of ill will for the party:
The SDP has since revealed to The Independent that the girl in the video is the daughter of one of the party’s Central Executive Committee members and that the video was done as a family project.
The party’s vice-chairman, Mr John Tan, told The Independent: “The girl in the video is the daughter of one of our CEC members. The video was made by the parents as a family project, one which they are happy with and proud of.
“As a result, it was ok’ed as the promo video. In SDP, we believe that a family that works together, stays together.”