// Adds dimensions UUID, Author and Topic into GA4
Sunday, August 16, 2026
32 C
Singapore
type here...
Shopee Delivery Controversy: Delays and Lost Parcels Raise Concerns
Photo: FB screengrab/ COMPLAINT SINGAPORE, Shopee
Business
1 min.Read

YouTube and Shopee come together in e-commerce partnership

Jasmime Kaur Darshan
By Jasmime Kaur Darshan

INDONESIA: YouTube and Shopee will launch an online shopping service in Indonesia and, later, expand it in South-east Asia in order to keep up with competitors like TikTok.

With the new partnership, shoppers can buy goods viewed on YouTube through links to Shopee. Shopee is owned by Sea Ltd, a South-east Asian technology corporation.

According to Reuters, YouTube executives told journalists that they plan to extend the service to Thailand and Vietnam in a couple of weeks. Currently, YouTube shopping is available in South Korea and the United States.

YouTube Asia-Pacific director Ajay Vidyasagar said in Jakarta that it was Indonesia’s energy and “velocity” around online shopping that resulted in the launch.

This move would also help YouTube’s shopping segment and Shopee to compete with TikTok, which has recently taken control of Indonesia’s biggest e-commerce platform, Tokopedia.

Vidyasagar did not disclose partnership figures but said it was a significant amount. He added that YouTube Shopping would be opened to partners other than Shopee in “a phased sequenced manner”.

Last year, Reuters reported that YouTube was planning to apply for a licence to operate e-commerce services in Indonesia.

Shopee and YouTube Shopping rival, TikTok Shop, accounted for $16.3 billion in gross merchandise value in South-east Asia in 2023. That was a fourfold jump from 2022. That made TikTok Shop the second largest e-commerce platform after Shopee in the region.

YouTube Shopping 

YouTube Shopping works by including a link to the relevant store in the description of the video. When a viewer selects the link, they can preview the items in the store while the video plays. The shopper can then choose an item and go to the store to purchase it online.

YouTube Shopping started in 2022 and is similar to Instagram Shop, Facebook Shop and TikTok Shop.

- Advertisement -
Google News Follow Google News WhatsApp Join us on WhatsApp Telegram Follow us on Telegram

Hot this week

Singapore News

SPF: Singaporean man who was rescued from alleged kidnapping in Malaysia is believed to know his kidnapper; he’s now wanted by CNB

The man was rescued with his girlfriend by Malaysian police after an alleged kidnapping, but he’s now wanted by Singapore Central Narcotics Bureau
Singapore News

Singaporean man, 62, loses S$1.6M stolen by son, including S$533K in CPF savings; son sentenced to 7 years’ jail

An SAF regular stole S$1.6 million from his father to fund his gambling addiction, and even forged a police report to avoid suspicion

Popular Categories

Singapore NewsFeatured NewsSG EconomySingapore PoliticsLifestyleCelebrityIn the Hood
document.addEventListener("DOMContentLoaded", () => { const trigger = document.getElementById("ads-trigger"); if ('IntersectionObserver' in window && trigger) { const observer = new IntersectionObserver((entries, observer) => { entries.forEach(entry => { if (entry.isIntersecting) { lazyLoader(); // You should define lazyLoader() elsewhere or inline here observer.unobserve(entry.target); // Run once } }); }, { rootMargin: '800px', threshold: 0.1 }); observer.observe(trigger); } else { // Fallback setTimeout(lazyLoader, 3000); } });

The Independent SG

Also Visit

Social Media

© The Independent Singapore

// //
Enable Notifications OK No thanks