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Saturday, September 5, 2026
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$7.90 price gap between ABC Value Shop and FairPrice Supermarket’s Kellog’s Granola sparks online debate 

SINGAPORE: A price gap between ABC Value Shop and FairPrice Supermarket, both well-frequented food shopping destinations in Singapore, sparks an online debate.

A man posted on Complaint Singapore saying that the price of the Kellog’s Soy Protein Granola on FairPrice Supermarket is $7.90 higher compared to ABC Value Shop. He also mentioned that both items have the same expiration date and place of origin. So what gives?

The difference that immediately grabs your attention is the price tag. While FairPrice Supermarket puts a tag of $8.90 on the item, ABC Value Shop offers the same thing for just $1. This significant gap in pricing has stirred up discussions and even a flurry of comments.

The man who posted the matter advised others to check other places and compare prices before buying anything. This way, you can find a better deal.

man posted kellog's granola pice difference between two supermarkets
Photo: Facebook / Complaint Singapore

Another person shared her opinion. She said the taste and quality may not be the same in both packs. She mentioned checking who made the granola because she had a not-so-good experience with another snack called Tim Tam.

1
Photo: Facebook / Complaint Singapore

Someone else added some interesting information. He explained that supermarkets don’t set the price. He shared that prices or promotions are determined by the merchandise/supplier, and he knows because his mom worked in the same industry for 20 years.

Facebook Comment
Photo: Facebook / Complaint Singapore

People also discussed whether the one from Value Shop might have a closer expiration date, but the post author commented that it had the same expiration date as the one from FairPrice.

Facebook comment
Photo: Facebook / Complaint Singapore

With a dash of parental humour, another commenter shared, “So far it tastes the same to me. Haha. My kids like it.” Because, let’s be honest, their approval is the ultimate seal of taste-test approval.

Amidst the chatter, it seemed like the taste stayed pretty much the same, whether things were expensive or not. Some folks felt that the taste didn’t change even if prices did, but others were worried if the cheaper stuff was safe to eat. Also, the “Price Drop” sign says it all.

 

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