Producer and music mogul Simon Cowell has caused some backlash when he announced that he wants to create a rival to K-pop with a “UK-pop” group.

K-pop fans were upset at the news with many of them taking to social media to express their dissatisfaction.

Cowell posted a video online to scout for the next stars of his UK-pop group through reality TV series ‘The X Factor’.

In the video, Simon Cowell says, “Right now K-Pop you could argue is ruling the world. Now it’s time for UK-Pop.

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Netizens said that Cowell is whitewashing a cultural phenomenon and is taking away credit from K-Pop groups such as BTS and BLACKPINK for their achievements.

X Factor: The Band is hunting for the ‘best boy group in the world’ or the ‘best girl group in the world.’

Originating from the United Kingdom, The X Factor is a reality TV series music competition franchise that was created by British producer Simon Cowell and his company SYCOtv.

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The X Factor is a replacement for Pop Idol (2001-2003) and it has been adapted in various country.

The meaning of the title refers to “something” about star quality. The winner of X Factor gets a recording contract, publicity in the later stages of the show which is also for other highly ranked contestants, not just the winner.

In Idols, judges comment on the contestants’ performance but on The X Factor, the judges mentors the finalists, guiding them in song selection and styling.

Other reality television music competitions like The Voice and All Together Now are rivals to The X Factor.

Cowell, 60 wears many hats as an English television music and talent show judge, businessman, A&R executive, talent manager, television producer, and entrepreneur.

He is the principal, founder and chief executive of Syco, a British entertainment company.

Previously Cowell have been a judge for Pop Idol, The X Factor, Britain’s Got Talent, American Idol and America’s Got Talent. /TISG