International Business & Economy Schooling schools SIA

Schooling schools SIA




- Advertisement -

The following is a letter by one of our readers, Frank.

When Joseph Schooling won our very first Olympic Gold, everybody wanted a part of him capitalizing on his remarkable feat to advance their selfish interests at no charge. SIA, McDonald’s, SMRT, SPH etc even the PAP government.

The entire of Joseph Schooling’s swimming and educational career was funded by his parents, Colin Schooling & May Schooling, monetizing their private home, downgrading to a HDB flat in Marine Parade. Nobody gave a damn.

This prompted the IOC (International Olympic Council) to raise a concern with the SNOC (Singapore National Olympic Council).
05The picture above taken by SIA with Joseph Schooling immediately after his Olympics Golden feat drew immense criticisms from the general public, both offline and online for the following reasons:-

  1. A cheapskate attempt to seek glory and a publicity stunt riding on someone’s success.
  2. Who was SIA supposed to recognised and honour? Why was Joseph Schooling inconspicuously placed right behind the SIA crew?
  3. It looks as if Joseph Schooling was gatecrashing a SIA birthday party.
  4. The Singapore flag was used as a table cloth in the picture contravening the rules defined by the “Singapore Arms and Flag and National Anthem Act” that governs the proper use and display of the national flag.
- Advertisement -

The onslaught and backlash was vehement, it resulted in a cyber-storm, especially on Facebook and numerous social media.

SIA is now conducting a private inquiry into this publicity disaster causing considerable damage to its Brand Management.

Today, our Paralympic medalists, Yip Pin Xiu and Theresa Goh were honored by SIA on their journey back home from the Rio 2016 Paralympic Games.

This time round, SIA has learned their lessons, albeit the hard way. They learned to take proper pictures with our Paralympic medalists.
04Follow us on Social Media

Send in your scoops to 

- Advertisement -

Netizens go to town and blast SPH CEO over his ‘take umbrage’ comment

Update: Mr Ng issued an apology on the subject on Saturday (May 8). He told The Straits Times: "I had stood up for SPH Media's long-cherished editorial integrity and will continue to do so. Being a direct and blunt-speaking person, I...

Head of M’sia-S’pore workers’ group asks if JB workers can serve 21-day SHN at budget hotels

Johor Bahru—In the light of a recent increase in Covid-19 infections, Singapore announced that it is extending Stay-Home Notices (SHN) from 14 days to 21 days for new arrivals to the country starting from Friday (May 7). The only exception will be...

Woman makes her temperature high to test if she can enter shopping malls in S’pore

Singapore – A woman conducted a social experiment by raising her temperature to see if she can still enter shopping malls despite the thermal scanner alarm going off. News and media company Shout uploaded a video on Facebook on Tuesday (May 4)...
Follow us on Social Media

Send in your scoops to