“My brain hurts” Singaporean advertisement confuses netizens, but goes viral anyway

Singaporeans are reacting to an advertisement put up behind a bus by a real estate agent. Though the ad’s tagline has confused netizens, the unconventional marketing scheme seems to have worked, as seen by the fact that the ad has gone viral.

An online page for Singapore humour published a meme on Friday (Oct 21). The picture captured an advertisement that confused netizens and yet seemed to do its job to gain publicity.

“There’s one good, no two good, if both are good price not good,” reads a yellow advertisement behind a bus on the streets of Singapore. With the words “I am Alex” spread all over the ad, it doesn’t take a genius to guess the name of the individual being advertised here. On top of the picture were the words, “Huh? I don’t understand you, Alex!”

According to Alex Ng’s website, he is the Associate Group Director of Propnex Realty Pte Ltd. “My expertise lies in selling landed properties, particularly in Districts 14,15, and 16,” his bio reads.

In response to this post, many Singaporeans praised the marketing scheme of this ad. “Alex used confusion, it’s super effective!” wrote one, while another said, “It’s good marketing. Makes you call him to get an explanation.

Maybe it’s just as they say, “There’s no such thing as bad publicity.”