Business & Economy Gadgets Is Apple’s big holiday promo one more sign of poor sales?

Is Apple’s big holiday promo one more sign of poor sales?

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This year has not been good for electronics giant Apple, with stiff competition coming from Chinese phone manufacturers, and more and more people reluctant to pay top prices for the iPhone XR and XS, which came out this year, since many new phones have similar features at much better costs.

Read related: Apple threatened by new phones from China

Recently, a report from the Wall Street Journal came out, saying that Apple was cutting production orders of the new iPhones from its suppliers, due to less-than-expected demand. Apple also said it would not release sales figures for this year’s iPhones earlier this month, an announcement that sent shock waves to investors of the company.

As a further sign of trouble for Apple, Foxconn, a company in Taiwan that makes most iPhones, is said to be cutting US $2.9 million in expenses, in what an internal memo describes as a “very difficult and competitive year,” according to Bloomberg.

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Therefore it’s understandable that industry experts are wondering whether Apple’s new promotion deal is yet another sign of the company’s poor sales. The promo stipulates that you can get as much as US $300 in credit if you trade in an earlier iPhone model for this year’s XR or XS.

Apple has offered this deal in the past, but the money that you get in credit has increased significantly. For example, you used to get US $100 off if you trade in an iPhone 6s. Now, that amount is US $200.

For the iPhone 6, you can now get US $150 in credit (up from US $75)

For the iPhone 6 Plus, you can now get US $200 in credit (up from US $100)

For the iPhone 6s Plus, you can now get US $250 in credit (up from US $150)

For the iPhone 7, you can now get US $250 in credit (up from US $175)

For the iPhone 7 Plus and 8, you can now get US $300 in credit (up from US $250 and $275, respectively)

In any case, those looking for new iPhones may want to get into the deal now.

However, you are only allowed to avail of the deal of you buy a new device, rather than getting a gift card, which used to be allowed.

 

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