A member of Apple staff pose with a new Apple iPhone X smartphone showing new emoji features in Apple's Regent Street store in central London on November 3, 2017 after it opened for the first sales of the new smartphone. - Apple's flagship iPhone X hit stores on November 3, as the world's most valuable company predicted bumper sales despite the handset's eye-watering price tag and celebrated a surge in profits. The device features facial recognition, cordless charging and an edge-to-edge screen made of organic light-emitting diodes used in high-end televisions. It marks the 10th anniversary of the first iPhone release and is released in about 50 markets around the world. (Photo by Chris J Ratcliffe / AFP)