Deliveroo Singapore announced it has partnered with charity organisations to deliver 4,500 iftar porridge to the charities’ beneficiaries and healthcare workers as part of its Delivering Smiles campaign during Ramadan.
Over 70 Deliveroo riders will deliver the iftar porridge for free to 12 different locations every Friday, from Apr 8 to Apr 29, said the online food delivery platform in a press release on Apr 25.
It has partnered with Ren Ci Hospital, Singapore Children’s Society and the Muslim Trust Fund Foundation (MFTA) to make the kind gesture happen.
The porridge was prepared by Muhammad Shazain Faiha Muslim Food Paradise, which also supported Deliveroo’s Heroes to Heroes campaign last year that saw Deliveroo riders delivering iftar meals to migrant workers.
The campaign paves the way for riders to spread joy to recipients through food and show their appreciation to the healthcare workers affiliated with the organisations who have continued helping the underprivileged amid the Covid-19 pandemic.
“Deliveroo Singapore always strives to give back to the community. Our Ramadan initiative last year benefited over 1,600 migrant workers, undoubtedly our nation’s unsung heroes,” said Jason Parke, Head of Operations of Deliveroo Singapore.
“We wanted to build on the success and have increased our goal to deliver 4,500 iftar porridge to benefit more people this year.”
Mr Parke noted that the campaign focuses on the underprivileged, the sick, and the healthcare workers who have been tirelessly caring for them.
“With food at the heart of what we do, we are confident that our Deliveroo riders can deliver smiles and spread happiness this Ramadan. Our riders have been showered with compassion by Singaporeans during the pandemic, and we wish to pass our gratitude on and pay it forward,” he added.
A senior medical social worker at Ren Ci Hospital, Ms Aisya Binte Syed Mhd Bahrin, said it was “heartening” to see the riders bring festive cheer to the individuals at the hospital.
“Being part of the Delivering Smiles campaign is the perfect opportunity to return the kindness that the community has given me during the pandemic,” said Sng Yong Sheng, who volunteered for the initiative.
“Food can always brighten up someone’s day, and it was heartwarming to see the smiles on the recipients’ faces when we delivered the iftar porridge.” /TISG
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