Popular soft drink giant Coca-Cola will be releasing an alcoholic beverage but it will not be in the US market just yet.
Coca-Cola spokesperson Scott Leith said the company will officially launch the Lemon-do alcoholic soft drink in Japan in October.
It debuted in May 2018 in Kyushu, Japan’s southernmost island in three varieties ranging from 3 per cent to 7 per cent alcohol, he added.
Coca-Cola Japan business unit president Jorge Garduño said it is modelled after Japanese “chu-hi, a popular canned drink made with a distilled alcohol called shochu, carbonated water and flavouring.
Lemon-do is the company’s first stab at hard seltzer, and it may be the only product of its kind for some time.
As it is created for a “specific slice” of Coca-Cola’s market, it will most likely stay a Japanese exclusive.
“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” he said.
Follow us on Social Media
Send in your scoops to firstname.lastname@example.org