International Asia Coca-Cola to release new alcoholic soft-drink

Coca-Cola to release new alcoholic soft-drink

Unfortunately, the company will officially launch the Lemon-do alcoholic soft drink only in Japan in October.

Author

Date

Category

- Advertisement -

Popular soft drink giant Coca-Cola will be releasing an alcoholic beverage but it will not be in the US market just yet.

Coca-Cola spokesperson Scott Leith said the company will officially launch the Lemon-do alcoholic soft drink in Japan in October.

It debuted in May 2018 in Kyushu, Japan’s southernmost island in three varieties ranging from 3 per cent to 7 per cent alcohol, he added.

Coca-Cola Japan business unit president Jorge Garduño said it is modelled after Japanese “chu-hi, a popular canned drink made with a distilled alcohol called shochu, carbonated water and flavouring.

- Advertisement -

Lemon-do is the company’s first stab at hard seltzer, and it may be the only product of its kind for some time.

As it is created for a “specific slice” of Coca-Cola’s market, it will most likely stay a Japanese exclusive.

“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” he said.

“I think the culture here is still very unique and special, so many products that are born here will stay here.”
Coca-Cola has higher hopes fro the mass appeal of its new coffee product.
Coca-Cola With Coffee, a riff on 2006’s unsuccessful Coca-Cola Blak, will launch in 25 international markets by the end of 2019.
The coffee concoction contains Coke with a dose of caffeine unlike the Japanese spiked seltzer.
Javier Meza, the company’s global chief marketing officer of sparkling beverages said it could see a US debut as soon as 2020.
In Japan, Coca-Cola Clear was released with the drink resembling water.

 

 

 

Send in your scoop to news@theindependent.sg 

- Advertisement -

National reserves: Whatever their strategic value, Singaporeans have right to know how they are managed

  The ruling People’s Action Party is weaponising knowledge of the exact amount of Singapore’s national reserves as a way of helping it stay in power. That’s unacceptable. It does not have such an in perpetuity right. One of the debates in...

Jolin Tsai’s perky butt got the internet abuzz

Taipei -- Mandopop diva Jolin Tsai isn't shy of flaunting her figure in all kinds of sexy and revealing outfits and her fans are just lapping it up. The 40-year-old singer uploaded a couple of photos from her trip to Yangmingshan...

Man attacks teen, calls him a virus, damages his phone

Singapore—A sudden attack took a teen by surprise when one man started yelling at him, physically harming him, and throwing his phone into a nearby drain at around 10.30pm on Tuesday (Feb 23) on a section of the road near the...

Send in your scoop to news@theindependent.sg 

Theindependent