Home News Featured News Coca-Cola: thanks from the sky

Coca-Cola: thanks from the sky

Author

Date

Category

- Advertisement -

Did you look up at the sky last few weeks, and wonder about the flying objects above your roof?

They were the remote-controlled drones carrying cans of Coca Cola. Tied to the cans of Coke were 2,374 handwritten messages of ‘thank you’ by Singaporeans, to the foreign workers who build the country’s skyscrapers.

The giant drink maker and the creative team of Ogilvy and Mather Singapore came up with the bright idea of expressing gratitude towards foreign workers by delivering them Coca Cola.

The drones went up to 35-storey high skyscrapers to make the Coke delivery to the workers at work.

- Advertisement -

Eugene Cheong, chief creative officer of Ogilvy & Mather Asia-Pacific said the project touched on the social tension between locals and foreign workers.

“Construction workers, in particular, tend to be invisible,” he said.

“These guys are a community within a community, they are walled off … and when they work they are usually up there in these high-up places that are difficult to reach,” Cheong said.

Less than a week ago, a BBC report highlighted Singapore’s rental discrimination against foreign workers from China and India.

One Indian expat said landlords in Singapore would refuse to rent to him because “Indians always cook smelly curries.”

A real estate agent, Charlene, explained that Singapore’s landlords would prefer not to rent to tenants from India and China because such tenants “are not people who are house proud.”

The Coca Cola’s campaign reached 2500 workers who largely have come from China, Bangladesh and Myanmar. These workers make up of one third of the workforce in Singapore.

Despite claims of discrimination against foreign workers, thousands of Singaporeans wrote messages of support and appreciation for these construction workers. Volunteers from the Singapore Kindness Movement gathered these messages between March and April this year.

Michelle Tay, Associate General Secretary of the Singapore Kindness Movement said, “With more individuals, and businesses, coming forward to become champions of kindness, we move steadily towards our vision of becoming a kinder and more gracious society.”Follow us on Social Media

Send in your scoops to news@theindependent.sg 

- Advertisement -

Calvin Cheng cautions: “The PAP needs to remember how to be a political party”

Singapore -- Former Nominated Member of Parliament (NMP) Calvin Cheng took to social media to say that the era of Lee Kuan Yew-style politics was over. In a Facebook post on Tuesday (Apr 13), Mr Cheng wrote about politics in Singapore. “For half...

Those who recover from Covid-19 may be at risk for blood clotting: S’pore study

Singapore – According to a study by the Nanyang Technological University (NTU), people who have recovered from Covid-19 may face risks of blood clot formation due to an overactive immune response. Covid-19 patients, especially those with pre-existing cardiovascular conditions, may be at...

Tan Cheng Bock and Goh Chok Tong were apparently from the same CCA in RI

Singapore -- Known to have been close friends once, Dr Tan Cheng Bock and Mr Goh Chok Tong recently attended the same scouting event at Raffles Institution, indicating that they were likely from the same CCA as well. In a Facebook post...
Follow us on Social Media

Send in your scoops to news@theindependent.sg 

Theindependent