Home News Featured News Circles.Life telco comes under fire for ad that implies hierarchy between Chinese,...

Circles.Life telco comes under fire for ad that implies hierarchy between Chinese, Malays and Filipinos; company does not apologise

Ad criticised by netizens

Author

Date

Category

- Advertisement -
Update
In an update, Circles.Life Singapore issued an apology on their Instagram page on Thursday (Jun 10).

 

View this post on Instagram

 

A post shared by Circles.Life (@circleslifesg)

Delbert Stanley Ty, Head of Marketing also added: “We messed up. We’re sorry. Our posts were tone deaf. We made an error in judgement and we didn’t give this topic the thoughtfulness it deserves. Our intention was to celebrate diversity in a light-hearted manner, but we didn’t consider the gravity of the issue when executing this. We get it now. We thank our customers for holding us accountable. Our team is reflecting and discussing the way forward. We promise to do better.”

Singapore — Right after a man stopped an interracial couple in Orchard Road on Saturday evening (June 5) and made racist remarks against them, Circles.Life Singapore posted a race-related advertisement that drew harsh criticism from netizens.

However, instead of apologising, they proceeded to post a second advertisement a day after which was a remake of the first one.

The first Circles.Life advertisement, posted on Instagram on Tuesday (June 8) read: “This post was designed by a Filipino. Copywritten by a Malay. Approved by a Chinese.”

There were also the words “From a Singaporean brand that is 100% for the people” featured on the advertisement.

- Advertisement -

The post was also captioned: “This is the right direction, we’re sure”.

 

View this post on Instagram

 

A post shared by Circles.Life (@circleslifesg)

The post came in the wake of a viral video online where a Chinese Singaporean man accused one Mr Dave Parkash of “preying on a Chinese girl”.

The man added that a Chinese woman should not be with an Indian man.

- Advertisement -

In the video, Mr Parkash also clarified that he is half-Indian and half-Filipino while his girlfriend is half-Singaporean Chinese and half-Thai. He added that he felt “embarrassed, humiliated and hurt” by the way he was being treated by another fellow Singaporean.

Because of this, the Circles.Life advertisement drew widespread criticism from netizens.

Some netizens also commented that the Chinese got it wrong for approving the ad, while one netizen also said Filipino is not a race.

- Advertisement -

The second advertisement, posted shortly after, read: “This post was co-created by _________, __________, and __________.”

“But it doesn’t matter, because we’re a brand that is 100% for the people”, it read.

 

View this post on Instagram

 

A post shared by Circles.Life (@circleslifesg)

The second post did not do much better than the first, with many commenting that an apology was needed, along with the removal of the first post.

TISG has reached out to Circles.Life for comment and clarification. /TISGFollow us on Social Media

Send in your scoops to news@theindependent.sg 

No tags for this post.
- Advertisement -

Preetipls tells racists to ‘Buck it up’ in new rap song because ‘Shanmugam asked for our views’

Singapore — Coming back with another rap video to the same tune as the 'F*ck It Up' one they received a conditional warning for, YouTuber Preeti Nair and her brother, rapper Subhas Nair, took stock of the recent slew of racist...

“Are you a police? Or police dog?” Man asks fellow train passenger who reminded him to wear mask properly

Singapore — A man’s rude behavior on the train was caught on video recently wherein he asked a fellow passenger who had requested him to put his mask on properly, "Are you a police? Or police dog?” The video was posted on...

Civil servants to get 0.3-month mid-year bonus

Singapore-- Singapore civil servants will receive a 0.3-month mid-year bonus amid "significant downside risks" through the COVID-19 pandemic, according to the Public Service Division on Friday, Jun 18. Junior-level civil servants will also receive a one-time payment. Officers in grades MX13(I) and MX14 will...
Follow us on Social Media

Send in your scoops to news@theindependent.sg 

No tags for this post.
Theindependent