Home News Big ‘ooops’ alert: Samsung employees keep using iPhones to promote the South...

Big ‘ooops’ alert: Samsung employees keep using iPhones to promote the South Korean tech giant’s phones




- Advertisement -

Samsung is the number one the biggest smartphone company in the world, with phones that are popular around the globe. The release of its flagship phones every year is eagerly anticipated, with leaks dropped months in advance.

Oh, but. For all of Samsung’s popularity, the smartphone giant seems to be challenged in getting its employees to stop using the iPhone. Two recent incidents involving Samsung’s social media teams in two countries must have caused the company’s top execs to cringe in embarrassment.

The first incident involved Samsung Mobile in Nigeria. A few weeks ago, on November 25, @samsungmobileng promoted Samsung’s Galaxy Note9. “Enjoy stunning cinematic experience on the Galaxy Note9 SuperAMOLED, infinity display. #Galaxy Note9NG #TheGameChangerNG,” complete with a video of the phone’s display.

This would have been fine, save for the “via Twitter for iPhone” caption on the tweet, which meant that a $900 phone from Samsung was being advertised from a device from Samsung’s biggest competitor, Apple. The tweet has been deleted, but not before sharp-eyed netizens were able to see and, what’s worse, screenshot it.

- Advertisement -

Photo: screengrab/BGR

An isolated incident could have been swept under the rug, but another one occurred just this week. This time, Samsung Mobile India was the culprit. A tweet from @SamsungMobileIN on Wednesday, December 12, read, “#UltraWideWednesdays are all about capturing the complete story and shooting what your eyes see, just like @yourworldmylens did here with the #Worlds1stQuadCam. #GalaxyA9… Leh at its magical best, valley at its majestic best, #GalaxyA9 at its ultra wide best. #WithGalaxy”

Again, there was a telltale “via Twitter for iPhone” caption on the lower right-hand corner.

Again, the tweet was deleted pretty quickly, but netizens were quicker.

Photo: Twitter screengrab

This is not the only time that Samsung has been embarrassed by folks using iPhones in Samsung-related contexts. In 2012, supermodel Kate Upton graced the launch of the Galaxy Note 10 in New York. Let’s just say she should have left her iPhone at home.
Earlier this year, Ksenia Sobchak, a Russian socialite and brand ambassador for Samsung used an iPhone X in an interview on TV. After that incident, rumors abounded that the South Korean company would sue Sobchak for more than 1 million dollars since she had breached her contract, which included a provision that she would not use any other smartphone in public.

Here’s hoping that next year, when the Galaxy S10 comes out, it will be so spectacular that Samsung social media teams and spokespersons around the world forget about iPhones. Fingers crossed.

Read related: Samsung’s Galaxy 10 may carry a game changing feature—5G connectivity



Send in your scoop to news@theindependent.sg 

- Advertisement -

JTC issues stop-work order on contractor that ‘erroneously’ cleared Kranji woodlands

Singapore – The contractor that “erroneously” cleared a forested area at Kranji has announced it has been issued a stop-work order by JTC and is assisting the developer with investigations on the issue. On Feb 16, state-owned industrial property developer JTC responded...

Clementi, Dover, Kranji: Singapore’s grand conservation plan is to plant trees and destroy forests

Yes, we love to plant trees. Since Lee Kuan Yew started the whole ritual, at least 10,000 saplings are planted every year since 1963 as part of the Tree Planting campaign. Impressive indeed. Singapore Clean and Green. At the same time,...

Ex-UOB vice-president charged with mishandling over S$5.4 million

Singapore—Sixty-five-year-old Ling Shek Lun, who used to be a  vice-president at UOB, has been charged with mishandling millions of dollars, reported straitstimes.com (ST) on Friday (Feb 19). Ling, a Singaporean who was charged in district court on Feb 10, faces two charges...

Send in your scoop to news@theindependent.sg