Samsung is the number one the biggest smartphone company in the world, with phones that are popular around the globe. The release of its flagship phones every year is eagerly anticipated, with leaks dropped months in advance.
Oh, but. For all of Samsung’s popularity, the smartphone giant seems to be challenged in getting its employees to stop using the iPhone. Two recent incidents involving Samsung’s social media teams in two countries must have caused the company’s top execs to cringe in embarrassment.
The first incident involved Samsung Mobile in Nigeria. A few weeks ago, on November 25, @samsungmobileng promoted Samsung’s Galaxy Note9. “Enjoy stunning cinematic experience on the Galaxy Note9 SuperAMOLED, infinity display. #Galaxy Note9NG #TheGameChangerNG,” complete with a video of the phone’s display.
This would have been fine, save for the “via Twitter for iPhone” caption on the tweet, which meant that a $900 phone from Samsung was being advertised from a device from Samsung’s biggest competitor, Apple. The tweet has been deleted, but not before sharp-eyed netizens were able to see and, what’s worse, screenshot it.
An isolated incident could have been swept under the rug, but another one occurred just this week. This time, Samsung Mobile India was the culprit. A tweet from @SamsungMobileIN on Wednesday, December 12, read, “#UltraWideWednesdays are all about capturing the complete story and shooting what your eyes see, just like @yourworldmylens did here with the #Worlds1stQuadCam. #GalaxyA9… Leh at its magical best, valley at its majestic best, #GalaxyA9 at its ultra wide best. #WithGalaxy”
Again, there was a telltale “via Twitter for iPhone” caption on the lower right-hand corner.
Again, the tweet was deleted pretty quickly, but netizens were quicker.
This is not the only time that Samsung has been embarrassed by folks using iPhones in Samsung-related contexts. In 2012, supermodel Kate Upton graced the launch of the Galaxy Note 10 in New York. Let’s just say she should have left her iPhone at home.
Earlier this year, Ksenia Sobchak, a Russian socialite and brand ambassador for Samsung used an iPhone X in an interview on TV. After that incident, rumors abounded that the South Korean company would sue Sobchak for more than 1 million dollars since she had breached her contract, which included a provision that she would not use any other smartphone in public.
Here’s hoping that next year, when the Galaxy S10 comes out, it will be so spectacular that Samsung social media teams and spokespersons around the world forget about iPhones. Fingers crossed.