Kopitiam slashes breakfast set price to 50 cents for first 50K customers

SINGAPORE: In a bid to alleviate the impact of the rising cost of living, food court chain Kopitiam has launched a 50-cent breakfast set.

The set, which typically retails for $3.50, features kaya toast, half-boiled eggs and a hot drink, which can be redeemed exclusively through the Kopitiam app. However, there’s a catch – only 50,000 redemptions are available.

Kopitiam is run by FairPrice Group – a subsidiary of the National Trades Union Congress (NTUC) labour movement. The Group announced yesterday (6 Oct) that the promotion price will be available until 17 Oct or until the 50,000 sets are redeemed. The sets can be bought at any Kopitiam outlet and purchased as takeout for an additional charge.

The cost of living squeeze many Singaporeans are grappling with is set to become even tighter with the recently announced water, gas and electricity price hikes, on top of the rising Goods and Services Tax percentage.