A TikTok from Singaporean woman Amjea, who goes by @nahtyourbby on the platform, went viral last month, getting over 8.6 million views.
In it, Amjea recounted how she went on a shopping spree while at a store for luxury brand Christian Dior in Italy, after her mother had been snubbed by a sales associate (SA).
She told Amjea that the SA had been “really mean” to her.
@nahtyourbby Don’t let anyone disrespect your mom #dior #diorsaddlebag #commission #fumoney
“Don’t let anyone disrespect your mom,” she wrote in the caption.
Amjea, who admits that she is a person of privilege in other posts, returned to Dior with her mother, where they were attended to by another SA.
While her mom was displeased by how she was treated at the store, Amjea insisted on going back, telling her mother, that’s “not the right way of dealing with your life problems.”
She told her mom that the original SA had seen how the older woman was dressed “and thought you were completely poor.”
Long story short, Amjea and her mother bought several items from Dior, including a light blue saddle bag for her and a black purse for her mother, both of which were unboxed in later TikToks.
Amjea’s bag, by the way, retails for at least €3,000 euros (SGD4,400).
Some commenters cheered her on.
While many netizens commenting on her TikTok appeared to be impressed by Amjea’s Dior haul, others seemed puzzled as to why she would patronize a store that had blatantly disrespected her mother.
But some commenters pointed out that it had been the sales associate’s fault, and not Dior itself.
Others said, however, that how the SA had treated Amjea’s mom was a tactic to get them to return and spend more.
One netizen even brought up a similar incident that Oprah Winfrey faced, when she was disallowed from entering a Hermes shop in Paris to make a purchase.
Some commenters, however, just filed the whole situation under “rich people problems.”
In her most recent TikTok, Amjea said Dior had reached out and apologised over the incident.
@nahtyourbby Reply to @mil.aqueen 90% of my experiences with Dior have been great; so no way will I let that 10% dissuade me from buying 😝
/TISG
BLACKPINK’s Jisoo is the new face of Dior Fashion and Dior Beauty