Seoul – A South Korean social media influencer named Rozy has landed over a hundred sponsorships, her advertisements gaining millions of views – and she’s not even human.
With over 86,000 followers to date on Instagram, Rozy is Korea’s first virtual influencer. Her bio reads, “I am the only one. I could be everyone.”
At first glance, one would think that the following photo was taken by a social media personality who’s out shopping.
Even from afar, nothing seems amiss with Rozy posing with some handbags.
Here’s Rozy in front of a building…
Or taking a dip.
However, she isn’t a real person.
The virtual human was designed by South Korean content-creation group Sidus Studio X, using artificial intelligence technology.
According to Korea.net, Rozy is 22 years old and will remain that age. She is 171 centimetres tall and upholds the motto “Hakuna Matata” from The Lion King.
Rozy loves to surf, skateboard, run and dance, which was showcased in a life insurance advertisement with over 11 million views.
It was reported that Rozy embodies the physical attributes which millennials and Gen Zs find most alluring or attractive, thus making her debut in August last year a hit.
Her creators utilised 3D modelling technology to incorporate around 800 facial expressions and movements from a real actor into Rozy.
And since she’s a virtual concept, Rozy isn’t restricted to physical limitations such as location and can appear anywhere in the world, unlike other influencers.
She also doesn’t have the risk of falling into scandals that could tarnish her reputation, reports added.
After her Instagram profile, rozy.gram, went live, it took the online community about three months to realise that the influencer wasn’t a real person.
Rozy has been featured in Vogue Korea earlier this year, along with digital supermodel Shudu.
With over 100 sponsorships to date, including American car manufacturer Chevrolet, Rozy has proven to be a profitable concept./TISG
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