Singapore — SISTIC, Singapore’s leading ticketing services provider has launched a completely new and improved website, one of its most significant customer initiatives in recent years. The new website delivers a more informative, customer-focused experience for anyone looking for concerts, theatre, attractions, seminars, and more. Enhancements include a new look, better search and navigation and new content formats including reviews and videos. Fans will also be able to interact and engage through improved social media integration.
“The SISTIC website has long been one of the most popular sources of entertainment information in Singapore, with about four million page views a month. We have made the new site more exciting for fans, for show organisers and for artists. It is now easier, faster and simply much more fun checking out what’s happening in Singapore”, explained Marie Liow, Marketing Communication & Channel Development Manager, SISTIC.
SISTIC’s homepage is completely revamped. Searching for shows, with auto-complete and advanced search functions, by category, venue, event, genre, or date – in any combination – is easier than ever. The new design brings a more ‘magazine look’, and there are short synopses linked to show pictures. Besides show synopses, the search result can now also provide artist biographies and concert publicity videos, when available.
Other improvements include a showcase of top-viewed events, helping to quickly identify the most popular shows, implementation of 3-D seat plan views for all venues, as well as a countdown timer that indicates the time remaining until the end of contests and promotions.
The integration of social media creates a great opportunity for fans to say and share what they want. Every page on the site includes Facebook, Twitter and email icons to share at the click of a button. And event detail pages will now be integrated with live feeds from promoters’ Facebook pages, providing more information, sharing and engagement.
The website relaunch continues recent investments into improving the customer experience. The website booking flow, upgraded in late 2012, received 90% positive feedback from users. The SISTIC mobile app, launched in June 2012, has since clocked up over 180K downloads.
A unique partnership with Asiatravel has also been established, combining travel and entertainment, and offered on the SISTIC website. Anyone planning a visit to Singapore can buy event tickets, flights and accommodation at the same time and through the same site. The collaboration was formed with the objective of making SISTIC a one-stop-shop for all entertainment, including travel, and will offer more choices, packages and deals as it evolves over time.
SISTIC will continue to upgrade the site to enhance user experience, evolving organically, with continuous improvements based on customer behaviour analysis, input and feedback. The next upgrade will include online sales of event-related merchandise.
The SISTIC website carries the most comprehensive information on what to do in Singapore, including concerts and theatre productions, family attractions (Singapore Zoo, Resorts World), cultural centres (Art Science Museum, Asian Civilisation Museum), conferences and events, and of course the F1, SingTel Singapore Grand Prix. More recently, several overseas activities and attractions have been added, including LegoLand Malaysia and Indonesia’s famous Borobudur.
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