Reality star, model and entrepreneur Kylie Jenner has just sold a majority stake in her cosmetics company to CoverGirl owner Coty for $600 million.
Her sisters Kim, Kourtney, Khloe and Kendall have posted on social multiple times in the 24 hours since then.
None of them mentioned about Kylie’s business deal.
Khloe Kardashian took it to Instagram to celebrate the ‘OG trio’ which is herself, Kourtney and Kim in a frangrance promo.
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The Internet was abuzz after 22-year-old Kylie Jenner sold a majority stake in her cosmetics company.
Her own family did not seem to be interested in the world’s youngest ever self-made billionaire.
Checking through the Kardashian-Jenner’s social media accounts in the past 24 hours, you may think that her sisters Kim, Khloe, Kourtney and Kendall are seething about her achievement.
As Kylie’s mum and manager, Kris Jenner may have something to say on the subject but not one of her siblings had any comment.
35-year-old Khloe Kardashian celebrated the ‘OG trio’ which is the original Keeping Up With The Kardashians stars, herself and sisters Kourtney and Kim.
She uploaded a post that promotes the trio’s new KKW fragrance.
Khloe also uploaded a photo of her beautiful home with no mention about Kylie’s achievement.
It was surprising because for fans of Keeping Up With The Kardashians, she is the closest family member to Kylie.
Kris noted that it was a moment for our family to be proud but other than that, the rest of the Kardashian-Jenner clan did not acknowledge the huge payday.
As for Kim, she was plugging her Skims range, her Rodney Reed interview with Jenna Bush as well as her KKW Beauty line and fragrances.
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The 39-year-old reality star congratulated Khloe’s bestie Malika Haqq and her sister on their new show as well as celebrating her own makeup artist and collaborator Mario’s influencer award.
Kim also professed her love for husband Kanye West and daughter Chicago.
Four years ago, before Kylie launched her $29 lipkits, Kim was the most successful reality star in history making millions in endorsement deals.
Kim’s estimated $370 million personal net worth is now beaten by her younger sister’s recent achievement.
Kylie cited Kim as her biggest inspiration and while Kim is proud of what her sister has done, Kylie’s achievement may be grating on the mother-of-four.
Kim worked for more than two decades to reach her level of success while Kylie launched her lipskits with just an Instagram post four years ago.
Kourtney Kardashian plugged her KKW beauty fragrance and Poosh website via Instagram stories in the past 24 hours while Kendall Jenner posted an ad for her Proativ range.
The sisters didn’t find time to thank their baby sister and instead promoted their own products.
64-year-old Kris Jenner said that it was a big day for daughter Kylie and that it was a moment for the family to be proud.
It was a ‘crystallization of all our work’, she added.
51-percent of Kylie’s makeup and skincare businesses were sold to beauty company Coty which owns around 77 brands including CoverGirl, Hugo Boss, Burberry, Rimmel and Max Factor – in exchange for the lump sum.
Kylie said that she is excited to partner with Coty to reach to more fans of Kylie Cosmetics and Kylie Skin around the world.
She is also looking forward to continue the creativity and ingenuity for each collection.
The deal isn’t expected to close until the third quarter of the fiscal year 2020 but shares in Coty have shot up by 5 per cent.