Singapore — Crayon Shinchan is arguably one of the most popular manga and anime characters in Japan with his funny antics.

In the latest movie which is directed by Wataru Takahashi and screenplay by Kimiko Ueno, Shinnosuke (Yumiko Kobayashi), Shinchan goes on a one-week stay with his friends as part of the “defence force” of Tenkatōitsu Kasukabe Private Academy (nicknamed “Tenkasu”), an elite boarding school which is run by a state-of-the-art AI.

The mood began to change when Toru Kazama (Mari Mashiba) was attacked. His intelligence was reduced and there were strange bite marks left on his butt.

The Kasukabe defence force joins forces with the school’s dropout student council president Chishio Atsukito to form a group of detectives and shed some light on the mystery.

MUSE Communication Singapore, which is one of the largest Japanese animation licensors and distributors of official anime goods in SEA is the company that brought Crayon Shinchan The Movie: School Mystery! The Splendid Tenkasu Academy to Singapore.

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In this mystery film, viewers will go on an adventure with Shinchan and his friends. This movie will be the popular Japanese franchise’s 29th instalment since the title’s first movie in 1993. From Sept 9 onwards, viewers will be able to watch the movie at the nearest theatres.

In conjunction with the movie launch, MUSE Communication SG is also announcing a series of tie-ups and activities with Hakken! @ VivoCity, Yomie’s Rice x Yogurt, Polar Water, and Plaza Singapura.

There is a Crayon Shinchan takeover at Hakken! @ Vivocity from now until the end of October – fans are welcomed to visit the store to witness the kind of shenanigans Shinchan and his friends are up to.

Yomie’s Rice x Yogurt has launched two exclusive new yoghurt drinks to their menu in collaboration with the launch of the new Crayon Shinchan movie.

In addition, fans and customers can collect a stamp with each drink purchased. For every 5 stamps, customers can redeem a Yomie x Shinchan limited edition tote bag.

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Courtesy of MUSE Communication SG

All Yomie’s Rice x Yogurt drinks will also feature exclusive Crayon Shinchan cup seals, with five different designs to collect, each featuring a character set against a bright coloured background.

Yomie is also giving away Fans’ Screening tickets to customers who post a selfie with a Yomie’s Rice x Yogurt drink on their social media with the hashtags #Shinchan2021 #YomieYogurt and #MUSESG. 8 lucky winners will be selected on 31 Aug.

This promotion is available at all 9 outlets islandwide from now until 26 Sept.

Participating outlets:

📍Westgate Mall, 01-09A

📍Tanjong Pagar Plaza Blk 7, #01-107

📍Tampines Mall, #L2-K3

📍Hougang Mall, #B1-K07

📍Northpoint City, #B2-01

📍Takashimaya S.C, #B1-29

📍The Seletar Mall, #02-13

📍Plaza Singapura, #B2-56

📍Lot One Shoppers Mall, #02-K1/K2

Photo opportunities with Crayon Shinchan are ostensibly the highlight of the event at Plaza Singapura! Starting from 16 Aug till 30 Sept 2021, spot multiple Crayon Shinchan backdrops throughout Plaza Singapura and post your selfies/wefies to win a pair of movie tickets!

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