The lifestyle brand gaming company launched its HQ2 at a groundbreaking ceremony today in Singapore

Razer, the gamers’ lifestyle brand has officially started the building of its Singapore-based headquarter in a groundbreaking ceremony celebration located in one-north, a 200-hectare business park. Attending the ceremony was the Minister for Finance Heng Swee Keat, the Chairman of Singapore Economic Development Board Dr. Beh Swan Gin, and the CEO of JTC Corporation Ng Lang.

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The 19,300 square metres will be dedicated to office space, R&D labs and design studios spread across seven storeys. It will be one of the two global headquarters of Razer and is expected to be ready for move-in by mid-2020. It will house more than 1,000 employees.

“The growth of gaming and esports across the world has propelled us to become one of the first lifestyle brands for gamers since 15 years ago, and we can’t wait to move into our new home to better serve the 2.3 billion gamers across the world,” said Min-Liang Tan, Razer co-founder, and CEO.

Kiren Kumar, Assistant Managing Director, Singapore Economic Development Board (EDB) also expressed its support. “At their new home, Razer will develop and scale new products, services, business models and partnerships, as well as invest in new technologies such as AI, Data Analytics, IoT, and Cloud. These are important drivers for business innovation and will create new-tech jobs and skills for Singaporeans to succeed in the digital economy,” said Kumar.

Razer headquarters’ groundbreaking is also a launching platform for Echo Base, a digital real estate start-up that seeks to incorporate Artificial Intelligence, Internet of Things and other technologies into real estate development projects.

Echo Base will focus on the development, investment, and management of smart buildings and integrated developments in the Asia Pacific and selected global gateway cities.

Backed by SGX Mainboard-listed Boustead Projects Limited and Moor House Capital Pte Ltd, Echo Base has secured its first smart city project in the region to be developed over the next few years.

The building is said to have the embodiment of Razer’s signature design elements that are dominated with the green and black colour, combined with technology for environmental friendliness, specifically in reducing carbon footprint.

The building will feature greeneries, solar power, and batteries for clean energy. It will have sky terraces with communal spaces and public pedestrian walkways to facilitate social interactions and public events. The building hopes to transform the bicycle to the main mode of transportation in the headquarters as the company seeks to support the country’s car-lite initiative with the parking space, locker room, and shower facilities.

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The next step for Razer is to continue the growth in gaming industry and esports community through investments. By adding talents to its 400 staff in Singapore office alone, Razer is looking at expansion of existing business units and in emerging new business areas by 2020.
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Image Credit: RazerTM

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Source: E27