Singapore – Members of the Merdeka and Pioneer generations can now enjoy more discounts when they shop at Fairprice starting July 1.
The supermarket chain announced on June 17 (Monday) that they are extending for another year their discount scheme of three per cent for members of the Pioneer Generation.
The offer is available on Mondays and Wednesdays.
Meanwhile, members of the Merdeka Generation will get to enjoy the same discount, which was extended for the first time, every Wednesday.
With over 140 FairPrice outlets across Singapore, Pioneer and Merdeka generation senior citizens can benefit from the savings at places such as FairPrice supermarkets, FairPrice Shop stores, FairPrice Finest outlets, and FairPrice Xtra hypermarkets.
The discount is an initiative offered by FairPrice to show their appreciation to senior citizens.
“This additional benefit to Merdeka Generation members is a simple gesture by FairPrice in appreciation to our seniors for their contribution in developing Singapore as a vibrant nation with a cohesive community,” said FairPrice CEO Seah Kian Peng.
In addition to the Merdeka and Pioneer Generation discounts, FairPrice is offering an additonal two per cent discount on Tuesdays to any shopper above 60 years old, reported The Straits Times.
In 2018, members of the Pioneer Generation benefited from over S$4.5 million in savings while those who availed of the Seniors’ Discount enjoyed savings of more than S$2.45 million.
FairPrice, Singapore’s largest retailer is expecting the three discount schemes to cost S$9.8 million in 2019.
To avail themselves of the Merdeka or Pioneer Generation discount, shoppers need to present their member’s card at the cashier counter of the FairPrice outlet.
If paying through a self-checkout counter, the shopper needs to select the Merdeka or Pioneer Generation discount option on the machine.
Shoppers are allowed a maximum of S$200 worth of purchases per transaction per day for the discount.
Starting July 1, senior citizens will also be able to pay for their purchases using their EZ-Link cards which include the PAssion Silver Cards and PAssion Silver Concession Cards.
According to the Ministry of Manpower (MoM), Singaporeans born between January 1 1950 and Dec 31 1959 (or someone who is 60 to 69 years old in 2019) and acquired Singaporean citizenship on or before 31 Dec 1996, are eligible for the Merdeka Generation Package.
The package extends to those born on or before 31 Dec 1949 (or someone who is 70 years old and above in 2019), became Singapore citizens on or before 31 Dec 1996, and have not received their Pioneer Generation Package.
The Pioneer Generation Package is offered to those born on or before 31 Dec 1949 and became Singapore citizens on or before 31 Dec 1986.