Lifestyle Fashion China is 2019’s New Biggest Fashion Market in the World, Overtakes US

China is 2019’s New Biggest Fashion Market in the World, Overtakes US




- Advertisement -

According to a report by McKinsey & Company and media outlet The Business of Fashion, the United States will no longer be the largest fashion market in 2019. China is expected to overtake the US with its 1.4 billion population who has been steadily increasing its control on the fashion industry.

This can prove to be a signal in the rebalancing of economic power in the world as industries are shifting alongside it.

The Chinese have created new consumer groups with buying power to spend on all things fashion, sports and entertainment included.

Photo: YouTube screengrab

- Advertisement -

News website Quartz recently released an article stating that many around the globe are already heavily dependent on Chinese customers who have a preference for luxury goods and with the capacity to purchase them. This applies to shopping sprees made abroad and in their home country.

With the steadily increasing number of young shoppers and government policies encouraging shopping within China, the consumer trends and activities are now moving back to the country’s borders.

This occurrence will play a crucial role in redirecting the path of the fashion industry.

For example, Italian brand Ermenegildo Zegna has switched its test market from the US to China in order to decide which products are fit to be sold internationally.

- Advertisement -

Photo: YouTube screengrab – Ermernegildo Zegna shop in China

Aside from luxury brands and the market who can meet their supplies, there is still a big percentage who cannot afford the steep price tags. Therefore, brands such as Adidas and Nike are focusing on their businesses based in China to meet the growing demand of the middle class who has the time and money that can keep the industry alive.

Lastly, there is the booming market for inexpensive clothes (paywall). The demand from this market is not catered by Western brands but by local ones such as Peacebird and La Chapelle. Chinese students who study fashion abroad do not remain in New York or London but come back to their country to start their own lines. From there, they will expand internationally.

McKinsey’s fashion representative, Achim Berg said in a conference held in the UK, “We also see that there are local brands now coming up and becoming relevant. I think this desire to only buy international brands in the mid-market is also waning a bit.”

- Advertisement -

This change in preference from international to homegrown origins is reshaping the fashion industry as a whole.

 Follow us on Social Media

Send in your scoops to 

- Advertisement -

Kumaran Pillai shares racist incident where Indian woman was called ‘black monster’, ‘black girl’

Singapore -- The Progress Singapore Party’s (PSP) Kumaran Pillai shared an incident where an Indian girl wrote that she was called “black monster” in primary school. He added that there are two kinds of racists - an outright one, and one...

Man allegedly shouts at McDonald’s manager because there is ham in egg mayo sandwich

Singapore – A member of the public took to social media to commend the staff manager of a McDonald's outlet for handling well an angry customer complaining about the ham in his egg mayo sandwich. A netizen took to Facebook page Complaint...

Man who pretended to be ‘sugar mummy’ gets 10 months jail for sex with boy, 17

Singapore—A 26-year-old man was sentenced to 10 months' jail on Monday (June 14) for having procured the sexual services of a 17-year-old boy. The man, Muhammad AL-Masfuiin Mushin, pretended to be a “sugar mummy” in order to entice the boy to come...
Follow us on Social Media

Send in your scoops to