BLACKPINK’s ‘Kill This Love’ hits new record as fastest K-Pop group MV to hit 1.3 Billion Views

Seoul — Korean girl group BLACKPINK has just set another YouTube record with their music video for Kill This Love. 

BLACKPINK’s music video for their 2019 smash hit Kill This Love surpassed 1.3 billion views on YouTube on May 22, at about 1.40pm KST. The song was originally released on April 5, 2019, at midnight KST, meaning that it took the video just over two years, one month, and 17 days to reach the milestone.

Kill This Love is now the fastest K-pop group music video ever to hit 1.3 billion views, breaking the previous record of two years, two months, and 21 days set by BLACKPINK’s “DDU-DU DDU-DU,” which became the first K-pop group music video in YouTube history ever to achieve the feat last year.

The only other Korean music videos to have reached 1.3 billion views on YouTube to date besides “Kill This Love” and “DDU-DU DDU-DU,” are PSY’s “Gangnam Style” and “Gentleman., according to Soompi.

Congratulations to BLACKPINK on making YouTube history!

BLACKPINK is a South Korean girl group by YG Entertainment consists of four members, Jisoo, Jennie, Rosé, Lisa. Their ages range from 23 to 25 years old.

The girl band debuted in  August 2016 with their debut album entitled Square One. Each BLACKPINK member co-writes and co-produces their own music and their music style includes a wide range of genres.

BLACKPINK is the highest-charting female Korean act on the Billboard Hot 100, peaking at number 13 with “Ice Cream” (2020), and on the Billboard 200, peaking at number two with The Album (2020).

They were the first Korean girl group to enter and top Billboard’s Emerging Artists chart and to top the Billboard’s World Digital Song Sales chart three times.

BLACKPINK has broken numerous online records throughout their career. Their music videos for “Kill This Love” (2019) and “How You Like That” (2020) each set records for the most-viewed music video within the first 24 hours of release, with the latter breaking three and setting two Guinness World Records. They are also the first music group and Korean act to have three music videos with at least one billion views on YouTube.

Watch the record-breaking music video for “Kill This Love” again below:

/TISG