Batik Air signs up for rich airline content

Sabre Corporation (NASDAQ: SABR), a technology provider to the global travel industry, yesterday announced the first-ever global distribution system (GDS) partnership with the Lion Group full service Indonesia-based airline subsidiary, Batik Air.

As Batik Air’s first GDS partner, Sabre’s global network aims to boost the airline’s growth by expanding their reach and providing new distribution channels.

With this new partnership, travel agents globally now have the means to sell tickets on Batik Air’s inventory via Sabre’s GDS platform for the first time. Travellers will get to enjoy greater convenience and end-to-end services now that travel agents are equipped to book tickets on their behalf.

“Through this partnership, we can help Batik Air strengthen their competitive advantage by bringing their offerings to a global audience with our extensive network of travel agents worldwide,” said Rakesh Narayanan, vice president of Supplier Commerce, Sabre Travel Network Asia Pacific.

“We hope that our industry-leading technologies and solutions can further improve the commercial performance of the airline and fuel their expansion plans domestically and across the region,” said Narayanan.

Batik Air’s distribution is the latest addition to Sabre’s ongoing partnership with the Lion Group.

Sabre currently provides its SabreSonic solution to five airlines within the group, and was appointed as Malindo Air’s and Thai Lion’s first GDS partner.

“Sabre’s long-term strategic partnership with Lion Group has helped our business grow exponentially since 2013. That’s why we’ve decided to select them as Batik Air’s first-ever GDS partner, as we’re confident they’ll deliver the same level of success for our Indonesian airline,” said Batik Air CEO, Capt. Achmad Luthfie.