Soni has been instrumental in positioning Myntra as a leader in fashion and lifestyle in India and leading the turnaround of its unit Jabong

Singapore-based Global Fashion Group (GFG) has announced the appointment of Gunjan Soni as CEO of its online fashion brand Zalora.

She replaces Parker Gundersen, who stepped down from the top post in February this year, citing personal reasons.

Soni will join Zalora in early 2019 from India’s leading fashion e-commerce company Myntra (owned by Flipkart), where she currently serves as CMO and Head of the Jabong business.

Soni brings over 13 years of leadership experience in marketing, strategy and operations. At Myntra, she has been instrumental in positioning the brand as a leader in fashion and lifestyle and leading the turnaround of the Jabong business post acquisition.

Prior to joining Myntra, she was Executive Vice President for Strategy & CEO Office with Star India.

Soni spent a large part of her career at McKinsey where she was a Partner and worked across multiple consumer sectors and geographies, including the UK, Singapore and Bhutan. She is credited to have started McKinsey’s Scientific Marketing practice for India.

Gunjan Soni

“It is truly a huge privilege to lead Zalora which is already the leading fashion and sports destination at a time when Southeast Asian markets are poised for increasing fashion and e-commerce consumption.”

GFG Chairman Cynthia Gordon added: “Gunjan has deep operational knowledge and an impressive track record in leading teams across different functions in e-commerce. Her experience in managing a large organisation and region will be a strong foundation for Zalora to continue building its strong presence in Southeast Asia.”

Founded in 2012, Zalora offers a huge collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. The company has presence in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong and Taiwan.

In September, Zalora appointed Elias Pour as its new CMO.

The post Zalora ropes in Gunjan Soni from Myntra as its new CEO appeared first on e27.

Source: E27