MOF employs social media influencers to promote Budget 2018

The Ministry of Finance (MOF) has paid more than fifty social media “influencers” to generate interest in the Budget and to obtain feedback. This endeavor was done in order to reach the younger generation of Singaporeans. The compensation each influencer has been paid remains undisclosed. Since December, more than thirty Instagram posts have been put up by … Continue reading MOF employs social media influencers to promote Budget 2018