International Business & Economy diversifies and starts selling fine wine with doorstep delivery

Straits Times diversifies and starts selling fine wine with doorstep delivery




- Advertisement -

The is reaching out to its subscribers and trying to convert new ones by selling fine wine. The promotion which is unrelated to its core newspaper business was launched in mid-December and has since been aggressively promoted through Facebook sponsored posts.

An insider from ST who spoke to this publication on conditions of anonymity said that newspapers can no longer afford to be just a news churner to remain sustainable. She defended ST Wines as being part of the newspaper’s branding efforts.

“Think of it as touchpoints – such touchpoints give our readers an opportunity to reassess their perceptions of our newspaper and form a different opinion,” she said.

- Advertisement -

“It is to build trust and to get them to think of us even when it is not news related,” she added.

Netizen Richmond Lim who commented on ST’s post on the topic in their Facebook said: “Media business revenue must be quite bad that they have to resort to a wine delivery service.”

ST’s parent company, Singapore Press Holdings (SPH), reported a 43.8 percent slide in first quarter net profit ($45.7 million) recently. It reported that circulation revenue was up 1.8 percent compared to the same quarter in the previous year. But this increase could be bolstered by the newspaper upping its cover price in March last year.

TISG Graphics

- Advertisement -

The newspaper also reported a 13.5 percent fall in advertisement revenue in the same period.

SPH chief executive Alan Chan had then said that the media company “will focus on continued innovation and investment in the media business to stay ahead and stay relevant, improve cost efficiency with a leaner organisation and wage restraint measures, and grow business adjacencies to diversify revenue streams.”

In October last year, SPH culled 10 percent of its workforce in an effort to arrest declining revenue and profits.Follow us on Social Media

Send in your scoops to 

- Advertisement -

Pink Dot SG stays connected, spreading love in 2021

Singapore – Pink Dot SG, a platform that aims to spread awareness about the LGBTQ+ community, held its annual event on Saturday (Jun 11), highlighting heartwarming stories of individuals coming out and touching on the issue of Section 377A of the...

Pair who taunted SDA among 4 investigated by police for abusive behaviour

Singapore—In a press release on Friday (June 11), the police announced that four people are being investigated for abusive behaviour against safe distancing ambassadors (SDA). The most unusual of these cases is that of a man and a woman who appear to...

Marsiling resident allowed to cook only 3 times a day due to “pungent smell” hires lawyer

Singapore – After multiple complaints from an upstairs neighbour regarding the “pungent smell of their cooking”, a family residing at Block 26 Marsiling Drive was told to cook only at three fixed times a day. The family has now hired a...
Follow us on Social Media

Send in your scoops to