Home News Starhub ad promoting racial harmony draws mixed reviews

Starhub ad promoting racial harmony draws mixed reviews




- Advertisement -

Several tributes promoting national pride poured in as Singapore geared up to celebrate her 52nd national day – from the official national day song to hilarious parodies, countless articles and lists on ‘Singaporean-ness’ and advertisements from corporate organisations promoting patriotism.

One such advertisement by Starhub sought to promote patriotism and racial harmony by featuring multi-racial Singaporeans in a video set to the ‘I have a dream’ speech. The telecommunications giant introduced the video:

“What makes Singapore our home? Some say it’s our food. Some, the way we speak. But it isn’t in these things that we truly find our sense of belonging. It’s in our unity – forged not by chance, but by choice. A choice we’ve made together, to build bridges instead of walls. Regardless of race, language or religion. So, as we celebrate Racial Harmony Day and National Day, we want to say a big thank you to Singapore, for making our home, home.”

[fvplayer src=”https://www.youtube.com/watch?v=8YQjtFL4ii8″]

Instead of promoting patriotism across the board, the ad drew mixed remarks from netizens with some even calling it “offensive” and “inappropriate.”

- Advertisement -

Others found the commercial to be moving, heartfelt and inspiring:

What do you think? Does this Starhub ad pull at your heartstrings or do you think its just another piece of pretentious advertising that rolls around once every year?

Send in your scoop to news@theindependent.sg 

- Advertisement -

Mixed reactions to Shanmugam’s promise to install ‘many more’ police cameras across Singapore

Singapore—Home Affairs and Law Minister K Shanmugam said in Parliament on Monday (March 1) that many more cameras will be installed in Singapore in addition to the 90,000 already located in public places such as car parks, neighbourhood centres and Housing...

‘Can we get a breakdown on those numbers?’ asks PSP’s Kumaran Pillai

Singapore — Progress Singapore Party's (PSP) Kumaran Pillai took to Facebook on Monday (Mar 1) to clarify his party's position. He made it clear the PSP did not want to close the Singapore economy but wanted a breakdown of the number...

Father tells daughter $650 monthly allowance is not enough and threatens to sue

  Bullied by her father who wants more money, a woman is asking how much children should give their parents once they start working. The post has gone viral. It was submitted to the anonymous confessions platform, the NUSwhispers Facebook page. NUSwhispers cannot...

Send in your scoop to news@theindependent.sg