Singapore remains Western Australia’s top APAC market with significant growth in family and solo travel

SINGAPORE: Western Australia has retained its position as the leading Australian destination for Singaporean travellers, with a notable increase in visitor numbers and spending for the year ending June 2024. According to recent data, Singapore continues to be Western Australia’s largest Asia-Pacific market, and the second-largest globally, attracting 99,000 visitors over the past year—a 19% increase compared to the previous year.

Family travellers, in particular, have emerged as a significant demographic, accounting for 35% of the total visits.

This segment saw a dramatic 106% year-on-year growth, reflecting a surge in family-based tourism. As a result, Western Australia now holds a dominant 48% share of the market for Singaporean family travellers, up from just 31% in the year ending June 2023.

Solo travel also gained traction among Singaporeans, with 35% of visitors opting to travel alone. This marks a 4-percentage-point rise from the previous year, indicating a growing trend of independent exploration.

In total, Western Australia captured 29% of all Singaporean travellers to Australia in the year to June 2024, a rise from 27% in the same period the previous year.

In addition to the increase in visitor numbers, Singaporean travellers contributed significantly to Western Australia’s local economy. They spent $233 million during their visits, making up 21% of their total expenditure across Australia.

The growing appeal of Western Australia, particularly among families and solo travellers, highlights its evolving role as a prime destination for Singaporean tourists.