Home News Procter & Gamble announces additional S$45 million to spur Singapore's digital transformation

Procter & Gamble announces additional S$45 million to spur Singapore’s digital transformation




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Through an initiative in partnership with Singapore’s Economic Development Board, multinational giant Procter & Gamble will be investing another S$45 million (US$30 million) for the primary purpose of spurring on digital transformation in the country.

This comes on the heels of an initial US$ 100 million investment in 2017.

This was announced at the launching of E-Center 2.0, which was inaugurated by guest-of-honor Minister for Trade and Industry (MTI)
Chan Chun Sing.

This initiative, an expansion of the current digital innovation program, concentrates on thrusting the country into the forefront of digital transformation in consumer goods as well as the retail industry in the Asia Pacific region.

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At the launch, Mr. Magesvaran Suranjan, the President of P&G Asia Pacific and of P&G Indian Subcontinent, Middle East and Africa said “Since the successful launch of the E-Center last year, we have been able to uniquely sharpen our core strengths and accelerate our digital transformation and growth in the region. We are proud of our success and it’s given us the confidence to do more. Today with E-Center 2.0, we continue to dedicate our efforts to further strengthen Singapore’s leadership in the digital economy and build world-class capabilities, and also collaborate with key local partners and develop local and international talents.”

The new investment signals P&G expansion of its E-Center and is a landmark in e-Business because of the launching of the i-Singapore Digital Omni-channel Center (i-SIDOC). This is the premiere digital omni-channel retail center and it allows P&G to work with retailers from different areas in the Asia Pacific in order to create knowledge and retail solutions to better add value, serve, and drive disruption in the consumer market today.

E-Center 2.0 showcases innovative endeavors in supply chain management, i-Supply. As one example is the development of automation and digitization technologies for manufacturing processes and the use of machine learning and advanced analytics to automate decision making and enhance the planning system inside the supply chain. Simultaneous to these developments is an upgrade in training the employees of P&G.

Dr. Beh Swan Gin, Chairman of the Singapore Economic Development Board (EDB) says “P&G is a strategic partner in our efforts to place Singapore at the forefront of digital innovation for consumer businesses. The E-Center 2.0 will further build digital capabilities in retail, supply chain management, and business analytics, and offer exciting opportunities for both Singaporeans and our local enterprises,” said”We are also delighted to support the efforts of bellwether corporates like P&G to co-innovate with and catalyze the formation of new ventures in Singapore and the region.”

To further cement P&G’s commitment to co-innovation, the company also has a partnership with the Singapore-based incubator, Wavefront. Together with the EDB, Wavefront and P&G will concentrate on customized skin care for Asian clients.

P&G announces additional S$45 million to spur Singapore’s digital transformation

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