Tube8, a subsidiary of Pornhub, has announced plans to begin rewarding adult movie viewers with digital currency as part of a new partnership with Vice Industry Token. In parnering Vice Industry Token (VIT) to make its entire platform tokenized Tube8 will let its users earn VIT tokens when they stream or interact with Tube8 videos. Tube8, which attracts 150 million visitors to its x-rated sites every month, will launch its crypto payment scheme later this year.

Tube8 spokesperson Robin Turner, commenting on the partnership with VIT, said: “For as long as I can remember, getting paid to watch porn was always a pipedream; one that was always dreamed about but never fully realized. Now, however, with the introduction of VIT, we are marking a paradigm shift in how people consume adult entertainment. As opposed to having to fork over money to consume content, which some sites require, our users will get paid to consume our free content. The more they interact with our videos, the more money they earn.”

Rewarding users for pleasure gained is likely to arouse the interest of many across the globe. But with one Vice Industry Token is currently worth just $0.008366, one has to watch a lot of porn if they intend to get rich just by doing so.

Tube8 did not disclose how its cryptocurrency rewards will be calculated, but the platform is likely to set reward limits. This will prevent users from manipulating the system to gain profits.